The Revenue Hero's Toolbox
As an ops professional, you have the power to make a major revenue impact at your company and build a limitless career. Boost your skills and savvy with resources designed by ops pros to help other ops pros succeed!
Webinars
The Latest
Lane Four RevOps leaders share perspectives and strategies that have helped get their teams in gear for a new fiscal year.
Replays
Learn how to design CRM processes that work for both operations and sales.
Learn how to take your ops role to the next level by changing how you think.
Our ops gurus share what they’ve learned on their own caree journeys.
Tear down the walls between sales and marketing with a better lead score.
Learn how to make some key structural change to your sales process.
Trim the fat from your sales process and get the data you need for reporting.
Downloads
Lead Score Planner
Align sales and marketing with a functional lead score that both teams can agree on.
Articles
Your Go-To Experts in Salesforce: Certified and Ready to Make You a Revenue Hero!
At Lane Four, we understand that optimizing your revenue operations can be the difference between just getting by and truly reaching your full potential. With
Embracing AI: Our Journey with Salesforce Einstein
No beating around the bush here: the surge in AI has surely shaken up the town in recent years. While it’s actually been around for
4 Reasons Why Account Planning Should Be Data-Centric
Unlocking the full potential of account planning can be a challenge for sales leaders striving for sophistication and effectiveness. Could a data-centric approach hold the