After migrating from HubSpot to Salesforce, a global B2B mining technology platform turned fragmented audience management into a governed, near real-time segmentation engine powered by Data 360.
Governance isn’t a project formality, but rather it’s an operating discipline. Learn how defining accountability before kickoff protects revenue, accelerates decision-making, and ensures digital transformations deliver measurable business value.
Learn how a B2B payments provider used Agentforce to streamline credit union support, align KPIs, and drive real business impact with Lane Four.
Global B2B mobile marketing platform modernized financial reporting with Data 360, reclaiming Salesforce storage and streamlining revenue visibility.
Boost RevOps performance with purpose-driven internal initiatives. Strengthen cross-functional alignment, team engagement, and operational execution for predictable operational outcomes.
Slackbot AI is evolving into a context powered layer for revenue operations. Learn how teams can reduce friction, preserve decision context, and move work forward directly inside Slack.
How a fragmented CRM and scheduling landscape was consolidated to better support scale, field execution, and operational coordination.
Why revenue systems fall out of step as companies grow, how RevOps debt quietly builds, and the signals leaders recognize when it’s time to act with intent.
Foursight by Lane Four is a RevOps assessment that treats revenue as a system, aligning people, process, data, and technology to scale with confidence.
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