News
Lane Four Acquires NuAge Experts LLC, Expanding U.S. Presence and Salesforce Expertise
Strategic acquisition strengthens Lane Four’s capabilities across Salesforce clouds and verticals, welcoming its first U.S.-based team.
Blog
Foursight
Who Owns What? Untangling Org Structure After M&A
You’ve merged logos, but what about your sales and marketing teams, customer success reps, and the RevOps folks caught in the middle?
Revenue Ops
ARR Reporting Isn’t Broken: It’s Just Not Built for Scale
ARR is there and working…until you’re jumping through hoops to find an accurate figure. We explore how growing revenue complexity breaks traditional reporting, and why scaling means changing how you track it. No more duct-taped reports. Scalable ARR starts with the right system moves, from quote structure to contract lifecycle, and this is how to get there.
Revenue Ops
What’s Really Driving Your ARR Inaccuracy And How to Stop It
Even with a CPQ tool in place, accurate ARR reporting can still be a struggle. If your ARR lives in a spreadsheet, you’re not alone, but that manual math is costing more than you think. Here’s why complexity creeps in and how to catch it before your spreadsheets take over.
Agentforce
Why Establishing Metrics Matters for AI in Salesforce
Learn how to define meaningful metrics when rolling out AI tools like Agentforce in your Salesforce org. Because when your AI’s success criteria are clear, smarter support follows.
Foursight
Why Is M&A Such A Pivotal Moment for RevOps?
When companies merge, RevOps is often an afterthought. But if you’re chasing synergy, clarity, and actual growth, you can’t afford to leave them out of the picture.
Development
Salesforce Summer ’25 Release: Lane Four’s Expert Highlights
Summer has officially rolled in and so has the Salesforce Summer ’25 release. While most of the ecosystem rushed to hit “publish” on hot takes
Agentforce
Agentforce World Tour Toronto 2025: Honest Takeaways from the Lane Four Team
We wrapped another World Tour this week and while the team expected the usual rhythm, this one hit a little differently. Not in a dramatic
Foursight
A Leadership Perspective: The Impact of Territory Optimization and Segmentation
By Ahmed ChowdhuryVP, Foursight Why? If you type “Territory Segmentation” on a Google search and search for in-depth content behind this topic, the first few
