Helping Revenue Heroes Do More With Less

Optimize and scale your go-to-market processes in Salesforce with the support of operations experts.

65+

Salesforce & RevOps experts

100s

of high-growth companies

$5B+

in funding raised by Lane Four clients

Helping Revenue Heroes Do More With Less

Lane Four is a boutique consulting firm that helps optimize and scale go-to-market operations in Salesforce and HubSpot. With a flexible, lean, and customized approach, we’re part of your operations team when and how you need us to be. Our team of HubSpot and Salesforce consultants, administrators, architects, developers, project managers, and operations experts share one goal: to make you a Revenue Hero at your company. Certified and with deep expertise in B2B go-to-market best practices and trends, our team is ready to help you tackle the challenges of growing your business.

How can we help?

Check out our list of services below to see how we can help you take your business to the next level.

Go-to-Market Framework

From marketing automation, to enrichment, to routing, to sales engagement tools, we’ll build you a data framework that works at scale.

Sales Automation

Automate critical functions in your sales process, including document and signature management, CPQ, and the contract lifecycle.

Billing & Financials

Integrate your billing system with Salesforce for maximum efficiency.. We work with leading tools including CPQ Billing, Zuora, FinancialForce, and more.

Integrations

Get end-to-end support for your integrations. Whether out-of-the-box, third party, or custom-built, we’ll implement the best solution for you.

Customer Management

Make your account management, customer success, and customer support processes more efficient with automation.

Custom Development

Our highly trained Salesforce developers, architects, and engineers can build any solution to tailor Salesforce to your business needs.

More of our professional services include:

Sales Cloud & Sales Hub Operations

Salesforce CPQ

Salesforce Billing

Data Enrichment

Sales Engagement

User Training Sessions

Improving User Adoption

Marketing Hub Operations

Marketing Automation & Lead Capture

Complex Product Integrations

Customer Success Team Support

Hybrid Development

Certinia Implementation

Best Practices

Service Cloud & Service Hub Operations

Revenue Cloud Operations

Tech Stack Tune-Up

End-to-end Salesforce Implementation

CRM and Data Migration

Systems Audit & Monitoring

More of our professional services include:

Sales Cloud & Sales Hub Operations

Salesforce CPQ

Salesforce Billing

Data Enrichment

Sales Engagement

User Training Sessions

Improving User Adoption

Marketing Hub Operations

Marketing Automation & Lead Capture

Complex Product Integrations

Customer Success Team Support

Hybrid Development

Certinia Implementation

Best Practices

Service Cloud & Service Hub Operations

Revenue Cloud Operations

Tech Stack Tune-Up

End-to-end Salesforce Implementation

CRM and Data Migration

Systems Audit & Monitoring

We work with companies of varying sizes

"Our initial project with Lane Four removed most of our tech debt in Salesforce, which has made administering it much easier."

"Lane Four came as a strong partner, brought skilled & experienced engineers, invested in understanding the current implementation, limitations and worked with us on all levels of the software development lifecycles; from Design to implementing the solution and maintaining it on the Production instance."

"I would recommend Lane Four to anyone that's looking to clean up or level up their revenue operations."

"Working with Lane Four is just so collaborative. We may not have all the ideas internally that the Lane Four team has. Because of their technical backgrounds, they truly understand our environment, sometimes even better than we do and I think that support is invaluable to have."

For tips, tools, & ideas for ops check out out our latest blog posts!

Agentforce World Tour Toronto 2025: Honest Takeaways from the Lane Four Team

Get Into the Revenue
Hero's Toolbox

Level up your knowledge with the latest revenue ops resources.