Why Lane Four?

We’re Salesforce Experts Who
Create Revenue Heroes

We Help High-Growth
Companies Scale



Salesforce & RevOps Experts


of High-Growth Companies


In Funding raised by Lane Four clients

Lane Four Highroad empowers high-growth companies to maximize data efficiency, productivity, and go-to-market effectiveness in Salesforce.

Born out of our consulting work with hundreds of fast-growing companies, Highroad anticipates your evolving lead management needs as you scale.

Key Features

Lead-to-Account Matching: Instantly and accurately identify incoming leads based on the data you already have in Salesforce.

Advanced Routing & Round Robins: Get Salesforce records to the right people with the right context.

SLAs: Measure speed to lead, motivate rep actions, and manage performance with data.

“Lane Four Highroad is like the Swiss Army knife of lead routing. It became a no-brainer once we realized how many use cases Lane Four could quickly solve.”

Ryan Zoltek

Revenue Ops Lead at OnFleet

Meet the Revenue Heroes Who Work with Lane Four

Jacob Levinger

Marketing Operations,

Tiffany Thomas

Marketing Operations,


Business Operations,

Manas Kulkarni

Revenue Operations,
Spring Health

High-growth companies rely on Lane Four Consulting to scale their operations in Salesforce. With a flexible, lean, and customized approach, we’re part of your operations team when and how you need us to be.

Our team of Salesforce administrators, architects, developers, project managers, and operations experts shares one goal: to make you a Revenue Hero at your company.

Salesforce Certified and with deep expertise in B2B tech go-to-market best practices and trends, our team is ready to help you tackle the challenges of scaling.

"Lane Four has been essential in providing me with strategic advice they’ve accumulated from working with hundreds of companies...I couldn’t run my organization without them.”

Werner Gerola

Sales/GTM Operations Partner
Andreessen Horowitz

Meet Our


Andrew Sinclair


Andrew Sinclair is a Salesforce architect with a reputation for helping high-growth startups scale Salesforce across their businesses. He has also been the architect of multiple AppExchange applications, including Lane Four’s matching and routing app, which launched in 2017.



Joana Lourenço


Since 2014, Joana has guided Lane Four clients in Salesforce implementation, configuration, training, and documentation. She has helped over 100 startups successfully integrate Outreach.io with Salesforce and was one of the world’s first Outreach Certified Administrators.


Lane Four's
Growth Story


Lane Four Consulting Founded


First Full-Time Employee Hired


Lane Four clients raise $166M, with median funding of $9M


Lane Four Highroad Launched on Salesforce AppExchange

2014 – 2018

Lane Four clients raise $1.4B, median funding of $20M


Founder Andrew Sinclair Pitches at Salesforce's Dreampitch


Full-Time Team Grows to 10


Named Canada’s 195th Fastest Growing Company


Hit 100 Outreach Implementations as an Official Implementation Partner


Listed as Top 4 Specialized Provider of Lead-to-Account Matching & Routing by TOPO


Named Canada’s 222nd Fastest Growing Company


Awarded G2’s “Best Support” & “High Performer” Badges in Lead-to-Account Matching & Routing


Full-Time Team Grows to 50


Lane Four Highroad Earns 7 High Performer Badges on G2


Lane Four clients raise $5B+, with median funding of $25M

Get Into the Revenue Hero's Toolbox

Level up your knowledge with the latest revenue ops resources.

Tips, Tools, & Ideas For Ops

lead routing tools
Lead Routing Tools for Salesforce: A Buyer's Guide
4 Ways to Make Ramping SDRs Go Smoothly
3 Tips to Make SDR Onboarding Fast, Efficient, and Scalable

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