Go-to-Market Framework

We help high-growth companies build their go-to-market data frameworks in Salesforce. Minimize dirty data, automate your processes, and seamlessly integrate your tech stack with the support of experts.

As a fast-growing company, you’re facing unique challenges. We’ve been there.

Hundreds of high-growth tech companies rely on us to keep their go-to-market frameworks running, with Salesforce at the centre. We’ll help optimize your entire end-to-end process in Salesforce. This means better insights, more transparent metrics, fewer missed sales and a boost in revenue. Here are some of the companies we’ve helped:

Get the Blueprint You Need to Unlock Salesforce for SaaS

We’ve built a comprehensive blueprint for high-growth tech companies. We believe in it so much, we use it ourselves. Learn how to manage every step of your sales process in Salesforce, from inquiry to closed deal.

What Can Tech Stack Tune Up Do For You?

The health of your tech stack directly impacts your ability to generate revenue at scale. 

Get your tech stack working effectively together, and ensure that your sales tools connect seamlessly with Salesforce, so you can focus on the bigger picture.

Marketing Automation & Lead Capture

Pardot, Marketo, Hubspot, Drift, Mailchimp, Campaign Monitor + More

As a growing company, you’ll face challenges integrating your marketing automation and lead capture systems with Salesforce. Let us help you track and report on marketing activities and campaigns, and take action on incoming leads. We’ll set up your integration and advise on best practices through a high-volume inbound or account-based lens.

Lane Four is an official Drift Partner.

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Data Enrichment

Clearbit, LinkedIn Sales Navigator, Zoominfo, Inside View + More

Enrich account and contact data in Salesforce. As well as completing your integration setup, we’ll provide guidance on field mappings and standardization, taking into consideration your assignment model.

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Sales Engagement

Outreach, SalesLoft, Pardot + More

Integrate core sales rep activities into your Salesforce workflow: create tasks, trigger status changes, produce accurate reports and more.

Lane Four is an Outreach.io Implementation Partner with 100+ completed implementations to date.

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Forecasting

Clari, Chartio, Salesforce Einstein Analytics, InsightSquared, Looker, Tableau, + More

Easily view forecasting and business intelligence insights within your Salesforce workflow, and generate reports.

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Matching & Routing

Automate the decisions and actions required to maximize revenue generating activity at scale. Built to meet the demands of high-growth SaaS companies, Lane Four Highroad provides the operational engine you need to run high-volume inbound and account-based strategies effectively.

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Sales Insights

Chorus, Gong + More

Access critical updates and data from your sales and revenue intelligence tools directly in Salesforce. Get insights into what works to boost revenue – and what doesn’t.

What Our Customers are Saying

"Lane Four has been essential in providing me with strategic advice they’ve accumulated from working with hundreds of companies...I couldn’t run my organization without them.”
Werner Gerola
Werner Gerola
Sales/GTM Operations Partner, Andreessen Horowitz

What Our Customers are Saying

"When it comes to providing trusted deliverability, consistent quality, and customer satisfaction, Lane Four is truly in a league of their own. We're excited to have them as one of our go-to partners."
Will McGee
Will McGee
Head of Service Partnerships, Outreach

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Tips, Tools, Ideas & Insights

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