How to Build a Lead Score That Works

April 27, 2021
Strategy & Processes

When leading scoring is done right, it has the power to tear down the walls between sales and marketing. Typically, marketing wants sales to follow up faster with MQLs, while sales wants to receive better quality MQLs that they can actually sell to.

The good news? Both teams are focused on good leads. Success comes down to creating a shared definition of what makes a good lead good.

In this session, Lane Four ops gurus Aidas and Andrew explore how to build and use a lead score that will align marketing and sales and boost your revenue generating activities.

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