
Should SDRs Report to Marketing? Some Pros and Cons
While most companies still have their SDRs report to sales, some are having a portion of SDRs report to marketing. The pros and cons to having SDRs report to marketing instead of sales.
Thoughts, ideas, and insights to bring you closer to revenue alignment reality.
While most companies still have their SDRs report to sales, some are having a portion of SDRs report to marketing. The pros and cons to having SDRs report to marketing instead of sales.
The three recommended options for managing territories in Salesforce, which will allow you to structure your data to reflect your unique sales territories.
When leads are flowing into Salesforce from marketing, lead-to-account-matching is one of the first solutions that an account-based startup will look for. We recommend three different approaches to this solution.
Explore key insights on the importance of revenue ops from our Modern Sales Professionals salon and some of Toronto’s best sales leaders.
Why and how lead routing software is essential for getting leads to the right reps and contacted in a timely fashion.
We’ve curated a list of sales operations resources that we think you’ll find useful for you and your sales team.
Take a look at some of the key insights from last night’s conversations with the Bay Area’s top B2B SaaS sales operations leaders.
Easily Plan How You Will Track, Manage, Measure, and Scale Your Sales & Marketing Processes in Salesforce.
Salesforce and ABM are a natural fit. Understanding the power of Salesforce’s matching rules and flow designer will help you make smarter choices about which tools to add to your stack.