Revenue Ops
Design Salesforce Lead-to-Account Ownership Lifecycles That Work
Join us on Thursday, January 3 for a 30 min live webinar on how to design lead-to-account ownership processes in Salesforce that really work.
Revenue Ops
Thoughts, ideas, and insights to bring you closer to revenue alignment reality.
Revenue Ops
Want to Speed Up SDR Response Times? Try Using an SLA in Salesforce.
Slow response times from sales reps on qualified leads is a common problem for marketing teams. Luckily, implementing an automated service level agreement (SLA) in Salesforce is a hassle-free way to resolve this common problem.
Revenue Ops
4 Tips for Managing Your Account-Based Ownership Model
An effective ownership model makes it clear who is responsible for a lead when it comes in the door, and holds reps accountable for following up. Here are 4 key ways to make this happen when you’re starting out with account-based strategies.
Revenue Ops
Tips for Reporting on ABM Metrics in Salesforce
Build these three custom reports in Salesforce, and you’ll gain insight into the effectiveness of your ABM strategy with just a few simple tweaks.
Revenue Ops
Top 3 Challenges of Implementing ABM in Salesforce
Salesforce is incredibly powerful, but it wasn’t built with account-based marketing in mind. That’s why, when it comes to implementing ABM strategies in your organization,
Revenue Ops
Why Leads Matter to Your ABM Strategy – Part 2
[In part 1 of this post, we reviewed why leads matter to your ABM strategy. Here, we’ll discuss a key problem with account-based marketing.] Scaling
Revenue Ops
Why Leads Matter to Your ABM Strategy
In part 1 of this post, we’ll review why leads matter to your ABM strategy. In part 2, we’ll discuss a key problem with account-based
Revenue Ops
Lead Re-Assignment Could – and Should – Be Much Easier
If you’ve ever had to re-assign a stack of leads within Salesforce, you know how difficult it can be without the right tool. Often, companies
Revenue Ops
ABM Is an Old Idea With One Huge Benefit: Forcing Sales and Marketing Alignment
Account-based marketing has been touted as the hot new thing in sales and marketing strategy. Just a quick Google search will show you hundreds of
