Thoughts, ideas, and insights to bring you closer to revenue alignment reality.
Join us on Thursday, January 3 for a 30 min live webinar on how to design lead-to-account ownership processes in Salesforce that really work.
Slow response times from sales reps on qualified leads is a common problem for marketing teams. Luckily, implementing an automated service level agreement (SLA) in Salesforce is a hassle-free way to resolve this common problem.
An effective ownership model makes it clear who is responsible for a lead when it comes in the door, and holds reps accountable for following up. Here are 4 key ways to make this happen when you’re starting out with account-based strategies.
Salesforce is incredibly powerful, but it wasn’t built with account-based marketing in mind. That’s why, when it comes to implementing ABM strategies in your organization,