Why is Lead Routing Critical for Account-Based Strategies?
Why and how lead routing software is essential for getting leads to the right reps and contacted in a timely fashion.
11 Awesome Resources for Sales Operations
We’ve curated a list of sales operations resources that we think you’ll find useful for you and your sales team.
Dreamin’ Recap
Lane four has attended not one but two amazing Salesforce community events this summer. Here are recaps of both Nor Cal and True North Dreamin’.
Building a Revenue Operations Team
Take a look at some of the key insights from last night’s conversations with the Bay Area’s top B2B SaaS sales operations leaders.
Want to Speed Up SDR Response Times? Try Using an SLA in Salesforce.
Slow response times from sales reps on qualified leads is a common problem for marketing teams. Luckily, implementing an automated service level agreement (SLA) in Salesforce is a hassle-free way to resolve this common problem.
4 Tips for Managing Your Account-Based Ownership Model
An effective ownership model makes it clear who is responsible for a lead when it comes in the door, and holds reps accountable for following up. Here are 4 key ways to make this happen when you’re starting out with account-based strategies.
