Dreamin’ Recap

Lane four has attended not one but two amazing Salesforce community events this summer. Here are recaps of both Nor Cal and True North Dreamin’.

Building a Revenue Operations Team

Take a look at some of the key insights from last night’s conversations with the Bay Area’s top B2B SaaS sales operations leaders.

4 Tips for Managing Your Account-Based Ownership Model

An effective ownership model makes it clear who is responsible for a lead when it comes in the door, and holds reps accountable for following up. Here are 4 key ways to make this happen when you’re starting out with account-based strategies.