11 Awesome Resources for Sales Operations

We've curated a list of sales operations resources that we think you'll find useful for you and your sales team.

There is a lot of content out there for sales professionals–some great, and some not-so-great. We’ve waded through the vast ocean of blog posts, white papers, and e-books to bring you a curated list of sales operations resources we think you’ll find useful.

State of Sales

State of Sales, Third Edition | Salesforce

A comprehensive look at sales insights and trends, based on a survey of nearly 3,000 sales leaders conducted in 2018. Check out the country and industry profiles that outline top sales metrics, technologies used, and more.

Account-Based Sales Fundamentals

2019 Account-Based Benchmark Report | TOPO

What do successful account-based strategies have in common? This report focuses on the strategies and tactics that are helping account-based companies to succeed, and reveals the measurable impacts of an account-based approach.

The Essential Guide to Account-Based Sales Development | Salesloft

This is a great overview of what account-based sales development is, why you should do it, and how to get started.

A Beginner’s Guide to Account-Based Selling | Zoominfo

If you’re just getting started with account-based sales, check out this step-by-step approach to creating an account-based selling framework for your company.

Account-Based Prospecting and Marketing and Metrics | Winning by Design

Focused specifically on account-based metrics, this article reviews how to measure database coverage, engagement score, conversion rates, and volume targets.

Operations Fundamentals

RevOps Framework | Funnel Cake

This guide (published ahead of its time back in 2017) is an excellent overview of the ideal RevOps model. It provides a comprehensive overview of how to unify company functions to drive growth.

The Essential Guide to Sales Operations | Salesloft

Here is a concise overview of the considerations that every sales ops professional should keep in mind.

Essential Guide to Revenue Efficiency | Outreach

Great tips for developing lean, revenue-generating processes.

Outbound Best Practices

The Sales and Marketing Operations Guide to Integrating Your Inbound and Outbound Sales Strategies | Outreach

Most SaaS companies today are dealing with a combination of inbound and outbound. This guide explores the tools and processes companies are using to streamline the two strategies.

Outbound Sales Science: How Growlabs Went from $0 – $2.5M ARR in 6 Months | Sales Hacker

This article reveals the systematic approach behind one company’s scalable outbound process.

15 Resources to Help You Build an Outbound Sales Strategy | Saasicorn

An awesome resource for building a powerful outbound engine: includes great tidbits on how to measure success, how to employ outbound tactics effectively, and how to avoid common mistakes.


Sales Process