There is a lot of content out there for sales professionals–some great, and some not-so-great. We’ve waded through the vast ocean of blog posts, white papers, and e-books to bring you a curated list of sales operations resources we think you’ll find useful.
State of Sales
State of Sales, Third Edition | Salesforce
A comprehensive look at sales insights and trends, based on a survey of nearly 3,000 sales leaders conducted in 2018. Check out the country and industry profiles that outline top sales metrics, technologies used, and more.
Account-Based Sales Fundamentals
What do successful account-based strategies have in common? This report focuses on the strategies and tactics that are helping account-based companies to succeed, and reveals the measurable impacts of an account-based approach.
This is a great overview of what account-based sales development is, why you should do it, and how to get started.
A Beginner’s Guide to Account-Based Selling | Zoominfo
If you’re just getting started with account-based sales, check out this step-by-step approach to creating an account-based selling framework for your company.
Account-Based Prospecting and Marketing and Metrics | Winning by Design
Focused specifically on account-based metrics, this article reviews how to measure database coverage, engagement score, conversion rates, and volume targets.
RevOps Framework | Funnel Cake
This guide (published ahead of its time back in 2017) is an excellent overview of the ideal RevOps model. It provides a comprehensive overview of how to unify company functions to drive growth.
The Essential Guide to Sales Operations | Salesloft
Here is a concise overview of the considerations that every sales ops professional should keep in mind.
Essential Guide to Revenue Efficiency | Outreach
Great tips for developing lean, revenue-generating processes.
Outbound Best Practices
Most SaaS companies today are dealing with a combination of inbound and outbound. This guide explores the tools and processes companies are using to streamline the two strategies.
This article reveals the systematic approach behind one company’s scalable outbound process.
An awesome resource for building a powerful outbound engine: includes great tidbits on how to measure success, how to employ outbound tactics effectively, and how to avoid common mistakes.