The Power of Salesforce Einstein: A Highlight of Some Key Features
We took a high-level stance on all things AI recently. It’s here and it’s not going anywhere. More specifically, AI continues to transform the landscape of customer relationship management (CRM), with Salesforce’s Einstein AI stands out as a game-changer in the world of RevOps. At Lane Four, we’ve fully embraced this technology and are excited […]
Building Effective Salesforce Flows: Considerations of Scope, Scale, and Performance
Salesforce Flows are a powerful tool for automating business processes, but building effective Flows requires careful planning and consideration of several factors. In this blog, we’ll discuss key considerations for planning, scope, scalability, and performance to help you create efficient and effective Salesforce Flows. First, Plan How the New Automation Will Work! Before diving into […]
Year in Review: RevOps Trends of 2021
Through all the uncertainty of the past year, one thing remained constant: the steady growth of Revenue Operations. Take a look back at the biggest RevOps trends of 2021.
How Capacity Built a Seamless Customer Journey with Lane Four Highroad
Capacity had a future vision for a fully automated contact-only assignment model to create a seamless customer journey. Lane Four Highroad provided automation of key processes to make it possible.
How BizLibrary Made the Shift to ABM with Lane Four Highroad
Driven by rapid growth, BizLibrary decided it was time to pivot to account-based marketing (ABM). Lane Four Highroad provided automation and expertise for a successful switch to ABM.
New Research Says Lead-to-Account Matching & Routing is Essential. Here’s Why.
Lead-to-account matching and routing tools are a must-have for account-based companies, says TOPO. These tools help decrease lead response times and increase conversion rates, which are critical in sales and marketing.
ABM Metrics 101: A Mini-Guide to Measuring Account-Based Marketing in Salesforce
Our new mini-guide provides key considerations and information to effectively measure your ABM efforts in Salesforce.
February 2020’s Awesome Reads for Sales Leaders
This month’s insights for sales leaders include intent data, dynamic guided selling, outbound strategy, and account selection.
Awesome Reads for Sales Leaders [January 2020 Edition]
This month’s insights for sales leaders tackle everything from must-attend sales events to sales ops best practices.
