New Research Says Lead-to-Account Matching & Routing is Essential. Here’s Why.
Lead-to-account matching and routing tools are a must-have for account-based companies, says TOPO. These tools help decrease lead response times and increase conversion rates, which are critical in sales and marketing.
ABM Metrics 101: A Mini-Guide to Measuring Account-Based Marketing in Salesforce
Our new mini-guide provides key considerations and information to effectively measure your ABM efforts in Salesforce.
Awesome Reads for Sales Leaders – February 2020
This month’s insights for sales leaders include intent data, dynamic guided selling, outbound strategy, and account selection.
Awesome Reads for Sales Leaders [January 2020 Edition]
This month’s insights for sales leaders tackle everything from must-attend sales events to sales ops best practices.
Salesforce for Non-Profits: The Basics
Learn about the reasons why Salesforce is a viable, affordable and powerful tool for non-profits.
4 Features You Need for a Contact-Only Assignment Model
A functioning contact-only assignment model actually relies on leads. But to make it work at scale, you’ll need help from these four lead management features.
Should SDRs Report to Marketing? Some Pros and Cons
While most companies still have their SDRs report to sales, some are having a portion of SDRs report to marketing. The pros and cons to having SDRs report to marketing instead of sales.
11 Awesome Resources for Sales Operations
We’ve curated a list of sales operations resources that we think you’ll find useful for you and your sales team.
Why Salesforce is Your Most Valuable ABM Tool
Salesforce and ABM are a natural fit. Understanding the power of Salesforce’s matching rules and flow designer will help you make smarter choices about which tools to add to your stack.
