Salesforce and ABM are a natural fit. Not only was Salesforce built around the premise of account-based sales from day one—but it also already contains 90% of the functionality you need for seamless ABM. Not to mention the fact that…
The Problem Our client, a niche SaaS company, races competitors in responding to valuable leads from a customer review site. Response time is key for these leads, or the company risks losing deals. But they still need these leads to…
On Tuesday, Salesforce announced the new Flow Builder, coming with the Spring '19 release. According to Salesforce, the new Flow Builder will be faster, easier, and better looking—relying on the Lightning Design System principles of "clarity, efficiency, consistency, and beauty.”…
What are the differences between Lane Four and LeanData? We're regularly asked what makes Lane Four different than LeanData. The good news is LeanData has published a document outlining how they feel they're different from us. It's nice to be…
We're thrilled that Lane Four will be sponsoring TOPO Summit again, which takes place March 20-21 in San Francisco. We've stressed the importance of bringing Sales and Marketing teams together to maximize your Account-based strategy, and TOPO Summit strives to…
[In part 1 of this post, we reviewed why leads matter to your ABM strategy. Here, we’ll discuss a key problem with account-based marketing.] Scaling Your ABM Strategy Once our clients realize that the Lead object is essential for triaging…
In part 1 of this post, we’ll review why leads matter to your ABM strategy. In part 2, we’ll discuss a key problem with account-based marketing, and why using leads is the solution to this issue. So, why use…
Automated account-based marketing tools like LaneFour are essential to simplifying the matching process of marketing automation leads and sales accounts. When used correctly, this can empower sales-marketing alignment by giving both teams visibility into how leads are being assigned, as…