Year in Review: RevOps Trends of 2021
Through all the uncertainty of the past year, one thing remained constant: the steady growth of Revenue Operations. Take a look back at the biggest RevOps trends of 2021.
How Capacity Built a Seamless Customer Journey with Lane Four Highroad
Capacity had a future vision for a fully automated contact-only assignment model to create a seamless customer journey. Lane Four Highroad provided automation of key processes to make it possible.
How BizLibrary Made the Shift to ABM with Lane Four Highroad
Driven by rapid growth, BizLibrary decided it was time to pivot to account-based marketing (ABM). Lane Four Highroad provided automation and expertise for a successful switch to ABM.
New Research Says Lead-to-Account Matching & Routing is Essential. Here’s Why.
Lead-to-account matching and routing tools are a must-have for account-based companies, says TOPO. These tools help decrease lead response times and increase conversion rates, which are critical in sales and marketing.
ABM Metrics 101: A Mini-Guide to Measuring Account-Based Marketing in Salesforce
Our new mini-guide provides key considerations and information to effectively measure your ABM efforts in Salesforce.
February 2020’s Awesome Reads for Sales Leaders
This month’s insights for sales leaders include intent data, dynamic guided selling, outbound strategy, and account selection.
Awesome Reads for Sales Leaders [January 2020 Edition]
This month’s insights for sales leaders tackle everything from must-attend sales events to sales ops best practices.
Salesforce for Non-Profits: The Basics
Learn about the reasons why Salesforce is a viable, affordable and powerful tool for non-profits.
4 Features You Need for a Contact-Only Assignment Model
A functioning contact-only assignment model actually relies on leads. But to make it work at scale, you’ll need help from these four lead management features.
