Through all the uncertainty of the past year, one thing remained constant: the steady growth of Revenue Operations. Take a look back at the biggest RevOps trends of 2021.
Capacity had a future vision for a fully automated contact-only assignment model to create a seamless customer journey. Lane Four Highroad provided automation of key processes to make it possible.
Driven by rapid growth, BizLibrary decided it was time to pivot to account-based marketing (ABM). Lane Four Highroad provided automation and expertise for a successful switch to ABM.
Lead-to-account matching and routing tools are a must-have for account-based companies, says TOPO. These tools help decrease lead response times and increase conversion rates, which are critical in sales and marketing.
Our new mini-guide provides key considerations and information to effectively measure your ABM efforts in Salesforce.
This month’s insights for sales leaders include intent data, dynamic guided selling, outbound strategy, and account selection.
This month’s insights for sales leaders tackle everything from must-attend sales events to sales ops best practices.
Learn about the reasons why Salesforce is a viable, affordable and powerful tool for non-profits.
A functioning contact-only assignment model actually relies on leads. But to make it work at scale, you’ll need help from these four lead management features.