Salesforce for Non-Profits: The Basics
Learn about the reasons why Salesforce is a viable, affordable and powerful tool for non-profits.
4 Features You Need for a Contact-Only Assignment Model
A functioning contact-only assignment model actually relies on leads. But to make it work at scale, you’ll need help from these four lead management features.
Should SDRs Report to Marketing? Some Pros and Cons
While most companies still have their SDRs report to sales, some are having a portion of SDRs report to marketing. The pros and cons to having SDRs report to marketing instead of sales.
11 Awesome Resources for Sales Operations
We’ve curated a list of sales operations resources that we think you’ll find useful for you and your sales team.
Why Salesforce is Your Most Valuable ABM Tool
Salesforce and ABM are a natural fit. Understanding the power of Salesforce’s matching rules and flow designer will help you make smarter choices about which tools to add to your stack.
Design Salesforce Lead-to-Account Ownership Lifecycles That Work
Join us on Thursday, January 3 for a 30 min live webinar on how to design lead-to-account ownership processes in Salesforce that really work.
Want to Speed Up SDR Response Times? Try Using an SLA in Salesforce.
Slow response times from sales reps on qualified leads is a common problem for marketing teams. Luckily, implementing an automated service level agreement (SLA) in Salesforce is a hassle-free way to resolve this common problem.
4 Tips for Managing Your Account-Based Ownership Model
An effective ownership model makes it clear who is responsible for a lead when it comes in the door, and holds reps accountable for following up. Here are 4 key ways to make this happen when you’re starting out with account-based strategies.
A Real-Time Lead Routing Engine in Action
Using Lane Four’s lead-routing engine, we configured a lead routing process that does exactly what our clients need to respond to incoming leads.
