While most companies still have their SDRs report to sales, some are having a portion of SDRs report to marketing. The pros and cons to having SDRs report to marketing instead of sales.
We’ve curated a list of sales operations resources that we think you’ll find useful for you and your sales team.
Salesforce and ABM are a natural fit. Understanding the power of Salesforce’s matching rules and flow designer will help you make smarter choices about which tools to add to your stack.
Join us on Thursday, January 3 for a 30 min live webinar on how to design lead-to-account ownership processes in Salesforce that really work.
Slow response times from sales reps on qualified leads is a common problem for marketing teams. Luckily, implementing an automated service level agreement (SLA) in Salesforce is a hassle-free way to resolve this common problem.
An effective ownership model makes it clear who is responsible for a lead when it comes in the door, and holds reps accountable for following up. Here are 4 key ways to make this happen when you’re starting out with account-based strategies.
Using Lane Four’s lead-routing engine, we configured a lead routing process that does exactly what our clients need to respond to incoming leads.
On Tuesday, Salesforce announced the new Flow Builder, coming with the Spring ’19 release. This feature is a perfect example of why being 100% native gives Lane Four users a lot to be excited about.
[In part 1 of this post, we reviewed why leads matter to your ABM strategy. Here, we’ll discuss a key problem with account-based marketing.] Scaling Your ABM Strategy Once our clients realize that the Lead object is essential for triaging incoming leads, we can move on to discussing scaling their ABM strategy. One question we […]