How Can We Help Your Small Business?
Private sector small businesses contribute over 40% of Canada’s GDP, making small businesses too big to fail. As a member of the small business community,
Revenue Ops
Thoughts, ideas, and insights to bring you closer to revenue alignment reality.
Revenue Ops
ABM Metrics 101: A Mini-Guide to Measuring Account-Based Marketing in Salesforce
Our new mini-guide provides key considerations and information to effectively measure your ABM efforts in Salesforce.
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Learn Native Salesforce Duplicate Management at Virtual Trailblazer Community Event
Explore the advanced concepts of Native Duplicate Management in a virtual session led by Lane Four’s founder, Andrew Sinclair.
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February 2020’s Awesome Reads for Sales Leaders
This month’s insights for sales leaders include intent data, dynamic guided selling, outbound strategy, and account selection.
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Awesome Reads for Sales Leaders [January 2020 Edition]
This month’s insights for sales leaders tackle everything from must-attend sales events to sales ops best practices.
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Setting Up Your Salesforce Integration in Outreach? Use These 5 Best Practices.
Find out the 5 best practices when setting up your Salesforce integration in Outreach from Lane Four’s Outreach expert and consultant, Joana Lourenço.
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Activity Reporting for Account-Based Sales
Sales engagement tools have expanded the possibilities of building account-based activity reports that are reliable, meaningful, and actionable. Take a look at these considerations to get the best use out of them.
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4 Features You Need for a Contact-Only Assignment Model
A functioning contact-only assignment model actually relies on leads. But to make it work at scale, you’ll need help from these four lead management features.
Revenue Ops
Should SDRs Report to Marketing? Some Pros and Cons
While most companies still have their SDRs report to sales, some are having a portion of SDRs report to marketing. The pros and cons to having SDRs report to marketing instead of sales.