Revenue Ops
A Chat with SingleStore’s Head of Revenue Operations
Ahmed Chowdhury Talks Hiring for Revenue Ops, Building the Perfect Tech Stack, and More
Revenue Ops
Thoughts, ideas, and insights to bring you closer to revenue alignment reality.
Revenue Ops
New Research Says Lead-to-Account Matching & Routing is Essential. Here’s Why.
Lead-to-account matching and routing tools are a must-have for account-based companies, says TOPO. These tools help decrease lead response times and increase conversion rates, which are critical in sales and marketing.
How Can We Help Your Small Business?
Private sector small businesses contribute over 40% of Canada’s GDP, making small businesses too big to fail. As a member of the small business community,
Revenue Ops
ABM Metrics 101: A Mini-Guide to Measuring Account-Based Marketing in Salesforce
Our new mini-guide provides key considerations and information to effectively measure your ABM efforts in Salesforce.
Revenue Ops
Learn Native Salesforce Duplicate Management at Virtual Trailblazer Community Event
Explore the advanced concepts of Native Duplicate Management in a virtual session led by Lane Four’s founder, Andrew Sinclair.
Revenue Ops
February 2020’s Awesome Reads for Sales Leaders
This month’s insights for sales leaders include intent data, dynamic guided selling, outbound strategy, and account selection.
Revenue Ops
Awesome Reads for Sales Leaders [January 2020 Edition]
This month’s insights for sales leaders tackle everything from must-attend sales events to sales ops best practices.
Revenue Ops
Setting Up Your Salesforce Integration in Outreach? Use These 5 Best Practices.
Find out the 5 best practices when setting up your Salesforce integration in Outreach from Lane Four’s Outreach expert and consultant, Joana Lourenço.
Revenue Ops
Activity Reporting for Account-Based Sales
Sales engagement tools have expanded the possibilities of building account-based activity reports that are reliable, meaningful, and actionable. Take a look at these considerations to get the best use out of them.