Foursight
Why Is M&A Such A Pivotal Moment for RevOps?
When companies merge, RevOps is often an afterthought. But if you’re chasing synergy, clarity, and actual growth, you can’t afford to leave them out of the picture.
Revenue Ops
Thoughts, ideas, and insights to bring you closer to revenue alignment reality.
Agentforce
Agentforce World Tour Toronto 2025: Honest Takeaways from the Lane Four Team
We wrapped another World Tour this week and while the team expected the usual rhythm, this one hit a little differently. Not in a dramatic
Foursight
A Leadership Perspective: The Impact of Territory Optimization and Segmentation
By Ahmed ChowdhuryVP, Foursight Why? If you type “Territory Segmentation” on a Google search and search for in-depth content behind this topic, the first few
Business Development
Firing Up The Revenue Engine: How to Set Goals, Scale Smart, and Align Teams
Struggling to meet revenue targets? Learn how to set realistic goals, optimize capacity planning, and invest in the right RevOps tools to drive sustainable growth.
Agentforce
Key Insights from Agentforce World Tour Toronto: Essential Lessons for a Successful Agentforce Implementation
Last week, Lane Four had the privilege of attending and sponsoring Salesforce’s Agentforce World Tour Toronto—and what an incredible day it was! From lively conversations
News
Salesforce Revenue Cloud+ (previously Revenue Lifecycle Management): Could this be the new power tool for Revenue Cloud?
Discover the exciting potential of Salesforce Revenue Cloud+ (previously Revenue Lifecycle Management), the latest addition to the Revenue Cloud suite!
Business Development
Your Go-To Experts in Salesforce: Certified and Ready to Make You a Revenue Hero!
At Lane Four, we understand that optimizing your revenue operations can be the difference between just getting by and truly reaching your full potential. With
Business Development
Embracing AI: Our Journey with Salesforce Einstein
No beating around the bush here: the surge in AI has surely shaken up the town in recent years. While it’s actually been around for
Revenue Ops
4 Reasons Why Account Planning Should Be Data-Centric
Unlocking the full potential of account planning can be a challenge for sales leaders striving for sophistication and effectiveness. Could a data-centric approach hold the