The Power of Salesforce Einstein: A Highlight of Some Key Features

We took a high-level stance on all things AI recently. It’s here and it’s not going anywhere. More specifically, AI continues to transform the landscape of customer relationship management (CRM), with Salesforce’s Einstein AI stands out as a game-changer in the world of RevOps. At Lane Four, we’ve fully embraced this technology and are excited […]

Building Effective Salesforce Flows: Considerations of Scope, Scale, and Performance

Salesforce Flows are a powerful tool for automating business processes, but building effective Flows requires careful planning and consideration of several factors. In this blog, we’ll discuss key considerations for planning, scope, scalability, and performance to help you create efficient and effective Salesforce Flows. First, Plan How the New Automation Will Work! Before diving into […]

The Mindset That Will Advance Your Ops Career

Learning how to think like your company’s leaders can help you go break through to the strategic side of ops, build your company’s revenue engine, and advance in your career.

November 2021’s Awesome Reads for RevOps

The holiday season is fast approaching and we’ve got your early holiday reading list! This month’s edition will boost your sales team’s performance with insights on sales sequences, forecasting, outbound strategies, and more.