Want Sales & Marketing Alignment? Get a Better Lead Score.

Just having a lead score isn’t enough. For sales and marketing alignment, scores need to be built around meaning and context.
Lane Four Partners with RevGenius

Lane Four is now an official partner of RevGenius! We’re excited to be joining an inclusive and growing community to shape the future of RevOps.
April 2021’s Awesome Reads for RevOps

Head into spring with the best RevOps content on forecasting, career advice, and more.
[Webinar] How to Build a Lead Score That Works

Tear down the walls between sales and marketing by creating a lead score that works.
This Template Will Fix Your Forecasting

Take the guesswork out of forecasting by better defining your sales process in Salesforce. (This template will help!)
March 2021’s Awesome Reads for RevOps

As a busy quarter comes to a close, it’s a great time to slow things down and take a few moments to read the latest RevOps content.
[Webinar] How to Fix Your Broken Forecasting

With key structural changes to your sales process, you can fix broken forecasting to generate accurate numbers to inform strategic decisions.
How Udacity Scaled their Sales Team 7x with Lane Four

Udacity scaled their sales team 7x in two years. Lane Four empowered ops to increase Salesforce adoption and efficiency to support growth at scale.
[Webinar] Rethink Your Sales Stages, Increase CRM Adoption, & Get the Data You Need

RevOps expert Aidas Dirse shares his insights on how to rethink your sales stages to keep your team focused on winning deals.