Lane Four Consultant Among First 100 Outreach Certified Administrators

After nearly two years leading Lane Four's implementations, Joana Lourenço is now one of the first 100 Certified Outreach Administrators in the world.

After nearly two years leading Lane Four’s implementations, Salesforce consultant Joana Lourenço is now a Certified Outreach Administrator. This makes Joana one of the first 100 people globally to receive this brand-new certification.

The Outreach Certified Administrator credential validates a skill set that Joana has honed working with more than 100 high-growth startups to implement this increasingly popular sales engagement platform. As well as being an expert in setting up Outreach for new users, Joana helps companies streamline their Outreach-Salesforce integration, audit and optimize their Outreach platform, and beyond.

“It’s so satisfying to help growing companies use the combined power of Outreach and Salesforce to optimize their sales processes. What ops teams are able to achieve with these tools together has an immediate impact on day-to-day functioning,” says Joana.

Joana was part of a limited group selected for Outreach’s Admin Beta Exam at the end of last year. The public program launched in January 2021.

A Natural Partnership

Lane Four’s partnership with in March 2019 grew out of years immersed in the SaaS startup space. Sales process optimization is a top goal for many growing startups, and platforms like Outreach are getting recognition for their ability to transform the sales process. Lane Four consultants advocate for sales engagement tools as a critical component of a scalable tech stack.

About Certified Outreach Administrators

Outreach Certified Administrators are tested rigorously on everything from content creation to system administration. For more information on this new certification program, or to register, visit Outreach University.


Need a Salesforce