Revenue Ops
Tips for Reporting on ABM Metrics in Salesforce
Build these three custom reports in Salesforce, and you’ll gain insight into the effectiveness of your ABM strategy with just a few simple tweaks.
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A Real-Time Lead Routing Engine in Action
Using Lane Four’s lead-routing engine, we configured a lead routing process that does exactly what our clients need to respond to incoming leads.
Salesforce Admin
3 Reasons We’re Excited About Salesforce’s New Flow Builder
On Tuesday, Salesforce announced the new Flow Builder, coming with the Spring ’19 release. This feature is a perfect example of why being 100% native gives Lane Four users a lot to be excited about.
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Lane Four is Pitching at Dreampitch
We’re delighted and honoured to announce that Lane Four will be participating in Dreampitch at the Salesforce World Tour in Toronto on May 3, 2018.
Revenue Ops
Top 3 Challenges of Implementing ABM in Salesforce
Salesforce is incredibly powerful, but it wasn’t built with account-based marketing in mind. That’s why, when it comes to implementing ABM strategies in your organization,
Revenue Ops
Why Leads Matter to Your ABM Strategy – Part 2
[In part 1 of this post, we reviewed why leads matter to your ABM strategy. Here, we’ll discuss a key problem with account-based marketing.] Scaling
Revenue Ops
Why Leads Matter to Your ABM Strategy
In part 1 of this post, we’ll review why leads matter to your ABM strategy. In part 2, we’ll discuss a key problem with account-based
Salesforce Admin
Why Take a Custom Web Service Approach with a Critical Salesforce Integration?
We’re working with a client to support an integration with a commercial application. I have recommended we create a custom web service supported by salesforce,
Revenue Ops
Lead Re-Assignment Could – and Should – Be Much Easier
If you’ve ever had to re-assign a stack of leads within Salesforce, you know how difficult it can be without the right tool. Often, companies
