Driving Digital Transformation: How Lane Four Is Helping a Security Leader Optimize Their Operational Strategy
Discover how Lane Four helped a rapidly growing communications security company overcome operational complexity and drive sustainable growth through a structured Salesforce-powered digital transformation. From marketing automation to field sales enablement and service optimization, see how we delivered scalable solutions for maximum ROI.
Dynamic Revenue Orchestration: Tackling Complex Orders in Revenue Cloud+
With the introduction of Revenue Cloud + (previously known as Revenue Lifecycle Management or RLM), we are seeing tons of new features coming to the Salesforce ecosystem. One of the new features we think will make a huge impact is the Dynamic Revenue Orchestrator. Salesforce’s Dynamic Revenue Orchestrator (or DRO for short) is panning out […]
Behind the Booth: Meet the Lane Four Team at Agentforce World Tour Toronto
Get to know the Lane Four team heading to Agentforce World Tour Toronto, where we’ll be showcasing our expertise, sharing insights, and connecting with industry leaders to drive digital transformation forward.
Service Cloud Voice: Unifying Voice, Digital Channels, and CRM Data in Real-Time
With the digital capabilities of today, customers expect seamless, reliable support more than ever—whether they have a question, need help resolving an issue, or are following up on a previous case. To meet these expectations, businesses need more than just great service; they need the right tools to empower their sales and support teams to […]
Salesforce Flow Tests: What Are The Limitations?
Explore the key limitations of Salesforce Flow Tests and learn how to improve your automation strategy by navigating common pitfalls. Discover Lane Four and Salesforce’s best practices to enhance testing, maximize Flow performance, and avoid errors in your automations.
Agentforce Has Landed—Let’s Go!
It’s been just over a month since the coveted Dreamforce’24 conference hosted by our friends at Salesforce. That being said, by now we’re sure this isn’t the first blog or article you might have stumbled across buzzing about the long awaited Agentforce. The wait is over, folks! As of today, Agentforce is officially generally available, […]
Data Migrations: Planned, Prepped, and Ready to Execute!
You hit the ground running in your early planning stages and have a clearer view of the data migration tasks ahead—thanks to that awesome Entity Relationship Diagram (ERD) you built and shared with the team. With the data prepped, you can now move on to the actual migration into Salesforce. The data dependencies highlighted in […]
Prepping Your Data for a Migration
Now that you’ve nailed down the planning stage for your upcoming data migration, it’s time to dive into the next critical step: prepping the data. How do you ensure the data is clean and ready to move? What steps are necessary to validate and prepare the data for its new home in Salesforce? Preparing the […]
The Power of Salesforce Einstein: A Highlight of Some Key Features
We took a high-level stance on all things AI recently. It’s here and it’s not going anywhere. More specifically, AI continues to transform the landscape of customer relationship management (CRM), with Salesforce’s Einstein AI stands out as a game-changer in the world of RevOps. At Lane Four, we’ve fully embraced this technology and are excited […]
