Prepping Your Data for a Migration

Now that you’ve nailed down the planning stage for your upcoming data migration, it’s time to dive into the next critical step: prepping the data. How do you ensure the data is clean and ready to move? What steps are necessary to validate and prepare the data for its new home in Salesforce? Preparing the […]

The Power of Salesforce Einstein: A Highlight of Some Key Features

We took a high-level stance on all things AI recently. It’s here and it’s not going anywhere. More specifically, AI continues to transform the landscape of customer relationship management (CRM), with Salesforce’s Einstein AI stands out as a game-changer in the world of RevOps. At Lane Four, we’ve fully embraced this technology and are excited […]

Building Effective Salesforce Flows: Considerations of Scope, Scale, and Performance

Salesforce Flows are a powerful tool for automating business processes, but building effective Flows requires careful planning and consideration of several factors. In this blog, we’ll discuss key considerations for planning, scope, scalability, and performance to help you create efficient and effective Salesforce Flows. First, Plan How the New Automation Will Work! Before diving into […]

Lane Four’s Director of Delivery Shares 4 Essentials to Project Delivery Excellence

From initial planning to continuous stakeholder engagement, to achieve delivery excellence, it can be helpful for leaders and their teams to implement strategic (and structured) practices that drive alignment, efficiency, and effective communication throughout the project lifecycle. Lane Four’s Director of Delivery, Tatiane Sensini, shares four key essentials that she believes will ensure our projects […]

Tips for Finding Success in Operations at a High-Growth Startup

With the rise of revenue operations, ops professionals are in higher demand than ever. In this environment, more go-to-market professionals are considering a move into ops. In high-growth startup operations, individuals are finding themselves propelled into the ops role out of necessity. However, as the field evolves, many are discovering that achieving success in operations […]

Crafting Meetings With Impact: Are your meetings effective enough?

RevOps consulting requires more than technical expertise; it demands an artful approach to holding effective meetings. In an environment where time is a precious commodity (for both parties involved), ensuring that every interaction is purposeful and valuable is vital. That’s not to say that every single second of an interaction needs to be super serious […]

Tech Tune-Up 101: Setting the Stage for A Healthy Tech Stack

Let’s say you’re in the midst of planning your strategic goals for the upcoming year. If your team has been reactive, acquiring various tools on the go to address different issues, it’s a clear sign it’s time for a cleanup. But where to start? Well, we’ve mentioned a couple times how the efficiency of your […]

The Mindset That Will Advance Your Ops Career

Learning how to think like your company’s leaders can help you go break through to the strategic side of ops, build your company’s revenue engine, and advance in your career.