The Power of Salesforce Einstein: A Highlight of Some Key Features
We took a high-level stance on all things AI recently. It’s here and it’s not going anywhere. More specifically, AI continues to transform the landscape of customer relationship management (CRM), with Salesforce’s Einstein AI stands out as a game-changer in the world of RevOps. At Lane Four, we’ve fully embraced this technology and are excited […]
Planning for a Data Migration? Some Key Insights Before You Get Started
What is moving where? Where is the data going to be stored? Is this going to cause any problems or disruptions? Who is doing what during this whole process? Planning for a data migration is a process that tends to require meticulous planning and clear communication to ensure everything goes smoothly. To reduce risk and […]
Tips for Finding Success in Operations at a High-Growth Startup
With the rise of revenue operations, ops professionals are in higher demand than ever. In this environment, more go-to-market professionals are considering a move into ops. In high-growth startup operations, individuals are finding themselves propelled into the ops role out of necessity. However, as the field evolves, many are discovering that achieving success in operations […]
Crafting Meetings With Impact: Are your meetings effective enough?
RevOps consulting requires more than technical expertise; it demands an artful approach to holding effective meetings. In an environment where time is a precious commodity (for both parties involved), ensuring that every interaction is purposeful and valuable is vital. That’s not to say that every single second of an interaction needs to be super serious […]
[Webinar] Build a Solid Foundation to Scale SaaS with Matching & Routing
RevOps expert Aidas Dires discusses how lead matching & routing is essential to building a foundation to scale in SaaS.
A Chat with SingleStore’s Head of Revenue Operations
Ahmed Chowdhury Talks Hiring for Revenue Ops, Building the Perfect Tech Stack, and More
ABM Metrics 101: A Mini-Guide to Measuring Account-Based Marketing in Salesforce
Our new mini-guide provides key considerations and information to effectively measure your ABM efforts in Salesforce.
Learn Native Salesforce Duplicate Management at Virtual Trailblazer Community Event
Explore the advanced concepts of Native Duplicate Management in a virtual session led by Lane Four’s founder, Andrew Sinclair.
February 2020’s Awesome Reads for Sales Leaders
This month’s insights for sales leaders include intent data, dynamic guided selling, outbound strategy, and account selection.
