[WEBINAR] Build a Solid Foundation to Scale SaaS with Matching & Routing
Will your sales ops processes hold up at scale? On December 15, learn how to make sure they will.
A Chat with MemSQL’s Head of Revenue Operations
Ahmed Chowdhury Talks Hiring for Revenue Ops, Building the Perfect Tech Stack, and More Ahmed Chowdhury is an ops veteran. He got his start in sales operations at a leading martech company in 2010, when the field of sales ops…
ABM Metrics 101: A Mini-Guide to Measuring Account-Based Marketing in Salesforce
In our new mini-guide, learn how to effectively measure your ABM efforts in Salesforce. Better Data, Better Decisions Account-based marketing (ABM) has entered a new era. Having produced undeniable results for so many organizations (better conversion rates, ROI, and growth),…
Learn Native Salesforce Duplicate Management at Virtual Trailblazer Community Event
Join the Baltimore, MD Administrators on March 25 at 1pm EDT Lane Four's own Andrew Sinclair will present on all things duplicate management at this upcoming event. Here's what you need to know. About the Session A Deep Dive into…
Awesome Reads for Sales Leaders [February 2020 Edition]
Intent data. Dynamic guided selling. Outbound strategy. Account selection. We’ve rounded up some of February's best sales content for your perusal. Check it out below! First Steps With Intent Data? Start With Sales | Demand Gen Report The popularity of…
Awesome Reads for Sales Leaders [January 2020 Edition]
We've rounded up some of the best sales content published this January. Take some time to peruse insights on everything from must-attend sales events to sales ops best practices. Why Sales Dev Stack Innovation Is Getting Smarter While Budgets Get…
Salesforce for Non-Profits: The Basics
Last week, Lane Four founder Andrew Sinclair spoke to fundraising students at Toronto's Humber College on the fundamentals of Salesforce for non-profits. In addition to sharing examples of Lane Four's extensive work with non-profits, Andrew reviewed the benefits of choosing…
11 Awesome Resources for Sales Operations
There is a lot of content out there for sales professionals--some great, and some not-so-great. We've waded through the vast ocean of blog posts, white papers, and e-books to bring you a curated list of sales operations resources we think…
Dreamin’ Recap
This summer, Lane Four has had the pleasure of attending not one but two amazing Salesforce community events. It's incredible, as always, to see our vibrant Salesforce community in action! Nor Cal Dreamin' Formerly Tahoe Dreamin', this awesome community event…
Building a Revenue Operations Team
Sales Operations Leaders Talk Revenue Ops at Modern Sales Pros Last night, in partnership with Modern Sales Professionals, we brought together a group of the Bay Area’s top sales operations leaders to talk about what it takes to build a…