Events
Connect With Lane Four at The Content Experience
Lane Four is 100% native, Account-Based Lead Management which is designed to bridge the gap between Marketing Automation and Salesforce. With all the configuration options
Blog
Revenue Ops
Top 3 Challenges of Implementing ABM in Salesforce
Salesforce is incredibly powerful, but it wasn’t built with account-based marketing in mind. That’s why, when it comes to implementing ABM strategies in your organization,
Events
Lane Four at The Marketing Nation Summit!
We’re delighted to announce that Lane Four will be sponsoring the The Marketing Nation Summit, which takes place April 23-26 in San Francisco. Hosted by
Revenue Ops
Why Leads Matter to Your ABM Strategy – Part 2
[In part 1 of this post, we reviewed why leads matter to your ABM strategy. Here, we’ll discuss a key problem with account-based marketing.] Scaling
Revenue Ops
Why Leads Matter to Your ABM Strategy
In part 1 of this post, we’ll review why leads matter to your ABM strategy. In part 2, we’ll discuss a key problem with account-based
Salesforce Admin
Why Take a Custom Web Service Approach with a Critical Salesforce Integration?
We’re working with a client to support an integration with a commercial application. I have recommended we create a custom web service supported by salesforce,
Events
Lane Four at TOPO Summit, April 12-13, 2017 in San Francisco
We’ve stressed the importance of bringing Sales and Marketing teams together to maximize your Account-Based strategy, and TOPO Summit strives to do just that. With
Revenue Ops
Lead Re-Assignment Could – and Should – Be Much Easier
If you’ve ever had to re-assign a stack of leads within Salesforce, you know how difficult it can be without the right tool. Often, companies
Salesforce Admin
Salesforce Automation Should Come From Salesforce Experts
The world of Salesforce applications is super-saturated with what’s known as “integrated applications” – third-party software that pulls data out of Salesforce, crunches some numbers,