Revenue Ops
Lane Four’s POV on GTM Tech Stack Integrations: What Actually Works
Stop letting your GTM tech stack slow you down Lane Four shows which Salesforce integrations actually work and why your team will thank you
Blog
Revenue Ops
The Real Cost of Technical Debt and How It Limits Revenue Growth
Discover how technical debt in and out of Salesforce slows revenue growth and how Lane Four helps RevOps leaders turn cleanup into a strategy for scale.
Culture & Values
Tech Has Culture Too: 5 Signals Revenue Leaders Shouldn’t Ignore When Evaluating a Partner or Building a Team
When technical or RevOps leaders assess a new consulting partner or evaluate internal hires, the first instinct is often to ask about the stack and
Agentforce
Salesforce Winter ’26: Lane Four’s Practical Highlights
Lane Four’s expert take on the Salesforce Winter ’26 Release highlights. See the updates that are making a real difference for our own team of trailblazers.
Salesforce Admin
5 Tips for Launching Your Salesforce Career from Experts Who Have Been There Too
Breaking into Salesforce can feel overwhelming, but every expert started somewhere. Get 5 expert-backed tips on certifications, networking, architecture, and business knowledge to set yourself up for success.
News
Lane Four Celebrates Another Year on Canada’s Top Growing Companies Ranking for 2025
Lane Four places No, #113 on The Globe and Mail’s seventh annual ranking of Canada’s Top Growing Companies and #139 in Consulting
Revenue Ops
5 Reasons Structured Change Management Drives Salesforce Success
New technology doesn’t always fail because of the product and features. See 5 reasons change management best practices drives Salesforce ROI, user adoption, and reporting accuracy.
Revenue Ops
Top 5 Things NOT to Do When Migrating from CPQ to RCA
Switching from Salesforce CPQ to RCA? Avoid common migration mistakes. Learn why rules, data models, integrations, and testing all matter in your RCA implementation.
Revenue Ops
How to Clean Up Tech Debt the Smart Way
Cleaning up tech debt doesn’t have to be chaos. Here’s how to start untangling your RevOps stack without killing team momentum.