Slow response times from sales reps on qualified leads is a common problem for marketing teams. Luckily, implementing an automated service level agreement (SLA) in Salesforce is a hassle-free way to resolve this common problem.
An effective ownership model makes it clear who is responsible for a lead when it comes in the door, and holds reps accountable for following up. Here are 4 key ways to make this happen when you’re starting out with account-based strategies.
Build these three custom reports in Salesforce, and you’ll gain insight into the effectiveness of your ABM strategy with just a few simple tweaks.
Using Lane Four’s lead-routing engine, we configured a lead routing process that does exactly what our clients need to respond to incoming leads.
On Tuesday, Salesforce announced the new Flow Builder, coming with the Spring ’19 release. This feature is a perfect example of why being 100% native gives Lane Four users a lot to be excited about.
We’re delighted and honoured to announce that Lane Four will be participating in Dreampitch at the Salesforce World Tour in Toronto on May 3, 2018.
Salesforce is incredibly powerful, but it wasn’t built with account-based marketing in mind. That’s why, when it comes to implementing ABM strategies in your organization,
[In part 1 of this post, we reviewed why leads matter to your ABM strategy. Here, we’ll discuss a key problem with account-based marketing.] Scaling
In part 1 of this post, we’ll review why leads matter to your ABM strategy. In part 2, we’ll discuss a key problem with account-based
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