News
Why CPQ Logic Doesn’t Map Cleanly to RCA
Migrating from CPQ to RCA is not a lift and shift. Learn why RCA exposes hidden rules debt and how a model-first approach creates scalable, predictable pricing.
Blog
Culture & Values
A Day in the Life: Director of Software Development at Lane Four
Explore a day in the life of a Director of Development Operations at Lane Four. Learn how Mathieu Hubbard balances software development, team leadership, and productivity in a people-first dev culture.
Culture & Values
Designing for Scale: Why Diversity in GTM Leadership Builds Smarter Systems
GTM leadership diversity isn’t just cultural. It’s operational. Improve pipeline accuracy, system integrity, and decision-making in scaling organizations.
Business Development
Outbound Isn’t Dead, But It Requires a Smarter Playbook
Outbound is not failing. It reveals where systems, ownership, and processes break. Learn how structured playbooks, Salesforce workflows, and engagement tools drive consistent, repeatable outbound motion.
Agentforce
Rethinking Agentforce: Why Agents Are an Ongoing Operational Discipline, Not a One-Time Rollout
Agentforce acts like a teammate, surfacing hidden workflow gaps to protect pipeline health and maintain forecast accuracy.
Revenue Ops
The RevOps Maturity Curve: Where You Are and How to Advance
Explore the RevOps maturity curve and learn how to spot hidden gaps, reduce friction, and strengthen revenue confidence as your systems scale.
Customer Stories
Driving Pipeline Growth with a Structured Outbound Playbook
How a carefully designed and structured outbound playbook helped a high-growth healthtech company generate pipeline, boost deal sizes, and give leadership predictable revenue visibility.
Business Development
Build vs. Buy: How to Future-Proof Your Tech Stack Without Bloated Costs
Learn how to choose between building or buying to future-proof your RevOps tech stack, reduce hidden costs, and keep data consistent as your systems scale.
Revenue Ops
The Role of RevOps in Customer Expansion: Driving Net Revenue Retention
NRR improves when expansion is built into the customer lifecycle. See how representing maturity in Salesforce and embedding stage-based triggers creates consistent, system-driven growth.