Revenue Ops
Design Salesforce Lead-to-Account Ownership Lifecycles That Work
Join us on Thursday, January 3 for a 30 min live webinar on how to design lead-to-account ownership processes in Salesforce that really work.
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Revenue Ops
Want to Speed Up SDR Response Times? Try Using an SLA in Salesforce.
Slow response times from sales reps on qualified leads is a common problem for marketing teams. Luckily, implementing an automated service level agreement (SLA) in Salesforce is a hassle-free way to resolve this common problem.
Revenue Ops
4 Tips for Managing Your Account-Based Ownership Model
An effective ownership model makes it clear who is responsible for a lead when it comes in the door, and holds reps accountable for following up. Here are 4 key ways to make this happen when you’re starting out with account-based strategies.
Revenue Ops
Tips for Reporting on ABM Metrics in Salesforce
Build these three custom reports in Salesforce, and you’ll gain insight into the effectiveness of your ABM strategy with just a few simple tweaks.
Product
A Real-Time Lead Routing Engine in Action
Using Lane Four’s lead-routing engine, we configured a lead routing process that does exactly what our clients need to respond to incoming leads.
Salesforce Admin
3 Reasons We’re Excited About Salesforce’s New Flow Builder
On Tuesday, Salesforce announced the new Flow Builder, coming with the Spring ’19 release. This feature is a perfect example of why being 100% native gives Lane Four users a lot to be excited about.
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Lane Four is Pitching at Dreampitch
We’re delighted and honoured to announce that Lane Four will be participating in Dreampitch at the Salesforce World Tour in Toronto on May 3, 2018.
Revenue Ops
Top 3 Challenges of Implementing ABM in Salesforce
Salesforce is incredibly powerful, but it wasn’t built with account-based marketing in mind. That’s why, when it comes to implementing ABM strategies in your organization,
Revenue Ops
Why Leads Matter to Your ABM Strategy – Part 2
[In part 1 of this post, we reviewed why leads matter to your ABM strategy. Here, we’ll discuss a key problem with account-based marketing.] Scaling
