Lane Four Celebrates Another Year on Canada’s Top Growing Companies Ranking for 2025
Lane Four places No, #113 on The Globe and Mail’s seventh annual ranking of Canada’s Top Growing Companies and #139 in Consulting
5 Reasons Structured Change Management Drives Salesforce Success
New technology doesn’t always fail because of the product and features. See 5 reasons change management best practices drives Salesforce ROI, user adoption, and reporting accuracy.
How to Clean Up Tech Debt the Smart Way
Cleaning up tech debt doesn’t have to be chaos. Here’s how to start untangling your RevOps stack without killing team momentum.
Tech Debt in RevOps: What It Really Looks Like (And Why It’s Costing You)
Is your tech stack slowing you down? Learn what RevOps tech debt really is, how it hurts growth, and why cleaning it up early makes all the difference.
Who Owns What? Untangling Org Structure After M&A
You’ve merged logos, but what about your sales and marketing teams, customer success reps, and the RevOps folks caught in the middle?
Why You Need a Credit Consumption Strategy Before Rolling Out Agentforce
Learn why a credit consumption strategy is essential before implementing Agentforce in your Salesforce org, and how to avoid unexpected costs from usage-based AI pricing.
Why Data Governance Matters in Your Agentforce Implementation
Ensure a successful Agentforce implementation with a strong data governance strategy. Learn how Lane Four can help you structure, secure, and optimize your Salesforce data for AI readiness.
Firing Up The Revenue Engine: How to Set Goals, Scale Smart, and Align Teams
Struggling to meet revenue targets? Learn how to set realistic goals, optimize capacity planning, and invest in the right RevOps tools to drive sustainable growth.
Gaining More Confidence in AI: Introducing the Agentforce Testing Center
Introducing Salesforce’s Agentforce Testing Center, a tool designed to test and enhance the reliability of AI agents before deployment. We discuss the limitations of traditional testing methods, setting up a new test, and lessons we’ve learned from using it in our first Agentforce deployments to ensure our client’s AI agents are optimized for accuracy.