Agentforce
Lane Four’s Top Takeaways from Dreamforce ’25
Discover our top takeaways from Dreamforce 2025; from real-world AI adoption to in-person connections that prove the Salesforce ecosystem is stronger than ever.
Revenue Ops
Thoughts, ideas, and insights to bring you closer to revenue alignment reality.
Revenue Ops
Experience Cloud Fix-It List: 5 Common Pitfalls and How to Avoid Them
Avoid costly Experience Cloud mistakes. Discover the top 5 pitfalls that can derail adoption, data flow, and scalability and how to prevent them.
Business Development
People Before Platforms: How Culture Drives Real Technology Adoption
Stop letting poor adoption stall your Salesforce rollouts. Lane Four shows how people-first strategies help teams use technology to drive real GTM results.
Revenue Ops
Building a Cohesive GTM Tech Stack: How to Stop Paying for Tools That Don’t Work Together
Too many GTM stacks waste budget and stall adoption. If your tools are bloated, not being used effectively, or aren’t fit to scale with your company, the best time to start optimizing is yesterday,
Revenue Ops
Lane Four’s POV on GTM Tech Stack Integrations: What Actually Works
Stop letting your GTM tech stack slow you down Lane Four shows which Salesforce integrations actually work and why your team will thank you
Revenue Ops
The Real Cost of Technical Debt and How It Limits Revenue Growth
Discover how technical debt in and out of Salesforce slows revenue growth and how Lane Four helps RevOps leaders turn cleanup into a strategy for scale.
Culture & Values
Tech Has Culture Too: 5 Signals Revenue Leaders Shouldn’t Ignore When Evaluating a Partner or Building a Team
When technical or RevOps leaders assess a new consulting partner or evaluate internal hires, the first instinct is often to ask about the stack and
Revenue Ops
5 Reasons Structured Change Management Drives Salesforce Success
New technology doesn’t always fail because of the product and features. See 5 reasons change management best practices drives Salesforce ROI, user adoption, and reporting accuracy.
Revenue Ops
Top 5 Things NOT to Do When Migrating from CPQ to RCA
Switching from Salesforce CPQ to RCA? Avoid common migration mistakes. Learn why rules, data models, integrations, and testing all matter in your RCA implementation.