Outreach Announces Last-Touch Attribution

Now you can better track the performance of your sales sequences in Outreach using the new Last-Touch Sequence Attribution feature. Pinpoint and report on the Sales Activities that Generate Revenue.

Dreamin’ Recap

Lane four has attended not one but two amazing Salesforce community events this summer. Here are recaps of both Nor Cal and True North Dreamin’.

Lane Four at True North Dreamin’

This year, two of Lane Four’s Salesforce experts will be presenting at the inaugural True North Dreamin’! Join us in Ottawa on July 11 and 12.

Building a Revenue Operations Team

Take a look at some of the key insights from last night’s conversations with the Bay Area’s top B2B SaaS sales operations leaders.