[WEBINAR] Build a Solid Foundation to Scale SaaS with Matching & Routing
Will your sales ops processes hold up at scale? On December 15, learn how to make sure they will.
Lane Four 2.0 is Here
Powerful Routing, Simple Administration We're excited to announce the official re-launch of Lane Four's account-based lead routing application for Salesforce! Featuring a brand new, user-friendly interface and a simplified setup process, Lane Four 2.0 delivers powerful routing with simple administration.…
New Research Says Lead-to-Account Matching & Routing is Essential. Here’s Why.
Lead-to-account matching and routing tools are a must-have for account-based companies, says TOPO. TOPO’s 2019 marketing technology and sales development technology reports analyze the technology that today’s go-to-market leaders are leveraging to drive revenue. In a list of the hottest…
How to Schedule Automation in Salesforce Using Apex Code
Why and how to schedule your automation in code. In our current blog series on choosing the right type of Salesforce automation, we’ve explored the dos and don’ts of real-time automation in Salesforce, including workflow rules and process builder, flows,…
Awesome Reads for Sales Leaders [February 2020 Edition]
Intent data. Dynamic guided selling. Outbound strategy. Account selection. We’ve rounded up some of February's best sales content for your perusal. Check it out below! First Steps With Intent Data? Start With Sales | Demand Gen Report The popularity of…
Awesome Reads for Sales Leaders [January 2020 Edition]
We've rounded up some of the best sales content published this January. Take some time to peruse insights on everything from must-attend sales events to sales ops best practices. Why Sales Dev Stack Innovation Is Getting Smarter While Budgets Get…
Should SDRs Report to Marketing? Some Pros and Cons
While most companies still have their SDRs report to sales, some are having a portion of SDRs report to marketing. For account-based organizations, there’s no doubt that SDR activity is one of the most important tactics (if not the most…
[White Paper] Data Management for Account-Based Sales
In a new white paper, we explore how companies can best manage data for account-based sales. Sales has come a long way in recent years. What was once an unstructured environment—with reps chasing a high volume of low-quality leads—is now…
4 Reasons Why Account Planning Should Be Data-Centric
Last night’s Modern Sales Professionals Toronto Salon, hosted by Lucidchart, took on the topic of account-planning. One major point of discussion was how sales leaders struggle to execute account planning in a sophisticated and effective way. But less discussed was…
The Top 4 Takeaways from “Building a Revenue Ops Team” in Toronto
Some of Toronto’s best and brightest sales leaders gathered last night for our Modern Sales Professionals salon, “Building a Revenue Ops Team.” We spent the evening discussing key questions about what revenue ops means in 2019, why it’s important, and…