Dynamic Revenue Orchestration: Tackling Complex Orders in Revenue Cloud+

With the introduction of Revenue Cloud + (previously known as Revenue Lifecycle Management or RLM), we are seeing tons of new features coming to the Salesforce ecosystem. One of the new features we think will make a huge impact is the Dynamic Revenue Orchestrator. Salesforce’s Dynamic Revenue Orchestrator (or DRO for short) is panning out […]

When OOTB Falls Short: Lane Four’s Approach to Custom Stripe Integrations

Stripe has established itself as a go-to platform for payment processing; we’ve used it, we’ve implemented it, and we’ve recommended it countless times. Its ability to handle many type of transactions and integrate with various systems makes it an excellent and widely popular choice for many businesses across different industries. However, as with many other […]

Salesforce Data Cloud Architecture: How It All Works

Data is flowing faster than ever before, and it’s only accelerating. With so much data at our fingertips, companies face a critical challenge: how to unify and leverage this information effectively. Yet, it’s not just about collecting data; it’s about building something meaningful with it, like seamless, personalized customer experiences. That’s where Salesforce Data Cloud […]

Agentforce Has Landed—Let’s Go!

It’s been just over a month since the coveted Dreamforce’24 conference hosted by our friends at Salesforce. That being said, by now we’re sure this isn’t the first blog or article you might have stumbled across buzzing about the long awaited Agentforce.  The wait is over, folks! As of today, Agentforce is officially generally available, […]

10 Common Salesforce Flow Mistakes Admins Should Avoid

Building Salesforce Flows is a must for every Admin these days, but let’s be honest—nailing it perfectly on the first try? Not always the case. Mistakes are part of the process, and honestly, we believe they’re where some of the best lessons come from.  In many realistic cases—trust us, we’ve asked our own team of […]

The Power of Salesforce Einstein: A Highlight of Some Key Features

We took a high-level stance on all things AI recently. It’s here and it’s not going anywhere. More specifically, AI continues to transform the landscape of customer relationship management (CRM), with Salesforce’s Einstein AI stands out as a game-changer in the world of RevOps. At Lane Four, we’ve fully embraced this technology and are excited […]

Building Effective Salesforce Flows: Considerations of Scope, Scale, and Performance

Salesforce Flows are a powerful tool for automating business processes, but building effective Flows requires careful planning and consideration of several factors. In this blog, we’ll discuss key considerations for planning, scope, scalability, and performance to help you create efficient and effective Salesforce Flows. First, Plan How the New Automation Will Work! Before diving into […]