[Webinar] Build a Solid Foundation to Scale SaaS with Matching & Routing
RevOps expert Aidas Dires discusses how lead matching & routing is essential to building a foundation to scale in SaaS.
Lane Four Highly Competitive in Lead-to-Account Matching & Routing Category
New Data from G2 Shows that Lane Four Punches Well Above Its Weight in This “Absolutely Essential” Software Category
New Research Says Lead-to-Account Matching & Routing is Essential. Here’s Why.
Lead-to-account matching and routing tools are a must-have for account-based companies, says TOPO. These tools help decrease lead response times and increase conversion rates, which are critical in sales and marketing.
How Should I Do Lead-to-Account Matching in Salesforce?
When leads are flowing into Salesforce from marketing, lead-to-account-matching is one of the first solutions that an account-based startup will look for. We recommend three different approaches to this solution.
Why is Lead Routing Critical for Account-Based Strategies?
Why and how lead routing software is essential for getting leads to the right reps and contacted in a timely fashion.
Why Salesforce is Your Most Valuable ABM Tool
Salesforce and ABM are a natural fit. Understanding the power of Salesforce’s matching rules and flow designer will help you make smarter choices about which tools to add to your stack.
A Real-Time Lead Routing Engine in Action
Using Lane Four’s lead-routing engine, we configured a lead routing process that does exactly what our clients need to respond to incoming leads.