RevOps expert Aidas Dires discusses how lead matching & routing is essential to building a foundation to scale in SaaS.
New Data from G2 Shows that Lane Four Punches Well Above Its Weight in This “Absolutely Essential” Software Category
Lead-to-account matching and routing tools are a must-have for account-based companies, says TOPO. These tools help decrease lead response times and increase conversion rates, which are critical in sales and marketing.
When leads are flowing into Salesforce from marketing, lead-to-account-matching is one of the first solutions that an account-based startup will look for. We recommend three different approaches to this solution.
Why and how lead routing software is essential for getting leads to the right reps and contacted in a timely fashion.
Salesforce and ABM are a natural fit. Understanding the power of Salesforce’s matching rules and flow designer will help you make smarter choices about which tools to add to your stack.
Using Lane Four’s lead-routing engine, we configured a lead routing process that does exactly what our clients need to respond to incoming leads.