4 Tips for Managing Your Account-Based Ownership Model
An effective ownership model makes it clear who is responsible for a lead when it comes in the door, and holds reps accountable for following up. Here are 4 key ways to make this happen when you’re starting out with account-based strategies.
A Real-Time Lead Routing Engine in Action
Using Lane Four’s lead-routing engine, we configured a lead routing process that does exactly what our clients need to respond to incoming leads.
3 Reasons We’re Excited About Salesforce’s New Flow Builder
On Tuesday, Salesforce announced the new Flow Builder, coming with the Spring ’19 release. This feature is a perfect example of why being 100% native gives Lane Four users a lot to be excited about.
Why Leads Matter to Your ABM Strategy – Part 2
[In part 1 of this post, we reviewed why leads matter to your ABM strategy. Here, we’ll discuss a key problem with account-based marketing.] Scaling Your ABM Strategy Once our clients realize that the Lead object is essential for triaging incoming leads, we can move on to discussing scaling their ABM strategy. One question we […]
Why Leads Matter to Your ABM Strategy
In part 1 of this post, we’ll review why leads matter to your ABM strategy. In part 2, we’ll discuss a key problem with account-based marketing, and why using leads is the solution to this issue. So, why use leads? A lot of the time, ABM strategies are employed with the idea of using accounts […]