A Real-Time Lead Routing Engine in Action
Using Lane Four’s lead-routing engine, we configured a lead routing process that does exactly what our clients need to respond to incoming leads.
3 Reasons We’re Excited About Salesforce’s New Flow Builder
On Tuesday, Salesforce announced the new Flow Builder, coming with the Spring ’19 release. This feature is a perfect example of why being 100% native gives Lane Four users a lot to be excited about.
Connect with Lane Four at the Toronto ABM Summit, June 5-6, 2018
We’re excited to announce that Lane Four will be sponsoring the Toronto ABM Summit, set to take place June 5-6, 2018. We’ll be highlighting the value of bringing sales and marketing together, and preparing your CRM for the changes that come with blending an ABM strategy with existing demand-generation techniques. We look forward to two […]
Lane Four is Pitching at Dreampitch
We’re delighted and honoured to announce that Lane Four will be participating in Dreampitch at the Salesforce World Tour in Toronto on May 3, 2018. Dreampitch is a startup pitch competition held in front of a panel of industry leaders. Three Dreampitch finalists will be pitching live at World Tour Toronto—and we’re one of them! […]
Visit Us at TOPO Summit in San Francisco!
We’re thrilled that Lane Four will be sponsoring TOPO Summit again, which takes place March 20-21 in San Francisco. We’ve stressed the importance of bringing Sales and Marketing teams together to maximize your Account-based strategy, and TOPO Summit strives to do just that. With two days of learning, the agenda focuses on specific best practices, […]
Connect With Lane Four at The Content Experience
Lane Four is 100% native, Account-Based Lead Management which is designed to bridge the gap between Marketing Automation and Salesforce. With all the configuration options in a simple interface, we believe in optimizing the experience for your marketing and sales teams so you can focus on your customers. That’s why we’re thrilled to announce that Lane Four […]
Top 3 Challenges of Implementing ABM in Salesforce
Salesforce is incredibly powerful, but it wasn’t built with account-based marketing in mind. That’s why, when it comes to implementing ABM strategies in your organization, Salesforce’s out-of-the-box tools may not be enough. Here’s where Lane Four comes in: It’s the missing link to make your Salesforce org ABM-ready. Lane Four’s suite of tools address the […]
Lane Four at The Marketing Nation Summit!
We’re delighted to announce that Lane Four will be sponsoring the The Marketing Nation Summit, which takes place April 23-26 in San Francisco. Hosted by Marketo, the conference brings together the best and brightest minds in the digital transformation of marketing, advertising, IT, services, and beyond. We’re looking forward to the sessions on B2B Marketing, […]
Why Leads Matter to Your ABM Strategy – Part 2
[In part 1 of this post, we reviewed why leads matter to your ABM strategy. Here, we’ll discuss a key problem with account-based marketing.] Scaling Your ABM Strategy Once our clients realize that the Lead object is essential for triaging incoming leads, we can move on to discussing scaling their ABM strategy. One question we […]
