[Webinar] Prepping Your RevOps for 2024
Lane Four RevOps leaders share perspectives and strategies that have helped get their teams in gear for a new fiscal year.
The Mindset That Will Advance Your Ops Career
Learning how to think like your company’s leaders can help you go break through to the strategic side of ops, build your company’s revenue engine, and advance in your career.
Navigating Collaboration: A Guide to Successful Partnerships with Consulting Firms
Deciding to partner with a consulting firm is a significant step for any organization. To ensure a successful partnership and mutually beneficial journey, it’s imperative to establish a foundation grounded in communication, genuine needs assessment, relationship building, tackling challenges, and leveraging available resources and methodologies. Like any consulting firm out there, we’re constantly learning from […]
Getting the Most Out of MEDDPICC: Lane Four’s Approach to Operationalizing this Powerful Framework
We know that the sales landscape is very dynamic and can move fairly quickly. This is why staying ahead of the competition requires a strategic approach. One such approach that has gained significant traction is the MEDDPICC sales qualification framework. The acronym itself has transformed a bit since first being introduce in the late ‘90s […]
A Few Reasons Why You Should Start Considering PSA for Your Service Business
At Lane Four, we’re always working closely with our clients to ensure we are delivering high quality work. In order to do so, we try our best to prioritize organization and attention to detail. As proud partners with Certinia, this year, we unlocked the potential of a robust Professional Services Automation (PSA) platform that’s changed […]
Customer Churn and How to Reduce It: RevOps Strategies for Retention in SaaS
Ever wondered why some SaaS companies have customers sticking around like it’s a blockbuster movie sequel while others grapple with a churn rate resembling a poorly received box office premiere? As a growing business in the SaaS landscape, sometimes navigating the waters of customer churn can pose a cinematic challenge for revenue operations (RevOps) leaders […]
The Road to Project Excellence: Strategies for Effective Roadmapping
When it comes to building out projects for business success, roadmaps act as invaluable guides, ensuring the timely, budget-conscious, and high-quality delivery of projects. This rings especially true when the project itself entails the construction and optimization of RevOps systems. Consider, for a moment, attempting to build a house without a solid foundation or baking […]
Key Go-To-Market Metrics That We Think Matter
Revenue Operations (RevOps) plays a critical role in a SaaS company’s go-to-market strategy by aligning sales, marketing, and customer success efforts. As of 2022, the North American SaaS market had already skyrocketed to $138.8 billion in value. With a nearly $20 billion increase in 2023, and an additional $10 billion projected for 2024, staying ahead […]
Raise the Bar: Strategies to Level Up Your Documentation in Salesforce
Have you ever been brought onto a project, only to stumble upon an unfamiliar field, leaving you wondering about its purpose and usage? Or have you been tasked with the challenge of debugging a complex flow, uncertain of where to begin? In the dynamic Salesforce world, it goes without saying that “knowledge is power”, but […]
