Amplifying Female Voices at Lane Four: Let’s Celebrate International Women’s Day!

While International Women’s Day marks a day to highlight and remind everyone of the necessary reflection, celebration, and empowerment of women, we truly put the effort in at Lane Four to ensure these values span beyond a single day or month. From entry-level to leadership roles, our female team members stand as beacons of representation […]

Using Flows in Salesforce

Learn about the best practices and key considerations for Salesforce automation by delving into the world of flows.

Collaborative Leadership: Mastering The Art of Delegation

Have you ever considered viewing delegation through the lens of an art form? Like the intricate notes of a piece of music, the colours and textures of a painting, or the steps and formations of a dance, delegation possesses multiple layers, offering rich benefits for both delegators and recipients. It’s not just about parcelling out […]

API Fundamentals: Navigating the Basics

In a recent professional development series, we introduced some of our team to the world of APIs. We actually tailored these discussions specifically for our go-to-market consultants rather than our developers…why? Well, let’s face it –  APIs can be a tough nut to crack, especially if you haven’t been immersed in them day in and […]

Introducing the Lane Four Labs Custom Packages: Bringing you more Efficiency in Salesforce

We’re excited to introduce Lane Lane Four Labs–an initiative that promises to reshape the way organizations harness the power of Salesforce functionalities. Lane Four Labs presents a dynamic collection of custom packages meticulously crafted through a fusion of creativity and client needs. Our journey began with a commitment to continuous learning and always finding new […]

RevOps Alignment: Is Your SaaS Business Set Up For Revenue Success?

A handful of years ago, Revenue Operations or “RevOps” was a buzzword that allowed you to flex a muscle that turned heads at all the fancy conferences and network events. While still a “new-ish” concept to many, the concept of aligning the revenue-driving teams at an organziation has gained more attention and has increased in […]

Tips for Finding Success in Operations at a High-Growth Startup

With the rise of revenue operations, ops professionals are in higher demand than ever. In this environment, more go-to-market professionals are considering a move into ops. In high-growth startup operations, individuals are finding themselves propelled into the ops role out of necessity. However, as the field evolves, many are discovering that achieving success in operations […]

Knowledge is Power: Nurturing Continuous Growth in the Professional Landscape

Across many fast-paced professional fields, like that of SaaS RevOps, the journey through one’s career path is an on-going journey. Sometimes we stay on the same path we were on from the get-go. Sometimes we’re called to learn something new and have a change of heart.  In the professional landscape, while it can be tough […]

Crafting Meetings With Impact: Are your meetings effective enough?

RevOps consulting requires more than technical expertise; it demands an artful approach to holding effective meetings. In an environment where time is a precious commodity (for both parties involved), ensuring that every interaction is purposeful and valuable is vital. That’s not to say that every single second of an interaction needs to be super serious […]