Agentforce World Tour Toronto 2025: Honest Takeaways from the Lane Four Team
We wrapped another World Tour this week and while the team expected the usual rhythm, this one hit a little differently. Not in a dramatic way, but in a way that made us pause and realize just how far our work has come since World Tour in December, especially with more Agentforce implementations (among other […]
A Leadership Perspective: The Impact of Territory Optimization and Segmentation
By Ahmed ChowdhuryVP, Foursight Why? If you type “Territory Segmentation” on a Google search and search for in-depth content behind this topic, the first few pages are dedicated towards product-specific solutions. To learn more, you go past their paywall. To get anything truly insightful, you usually have to dodge pop-ups, surrender your email, and practically […]
Getting Agentforce UI/UX Right
Learn how to design intuitive, user-friendly Agentforce UI/UX experiences in Salesforce that improve adoption, reduce friction, and drive real value from Agentforce AI interactions.
Proud to Be Great Place to Work® Certified—Again in 2025!
Lane Four is proud to be officially recertified as a Great Place to Work® for 2025, recognizing our continued commitment to a people-first culture where teams thrive and grow together.
Why You Need a Credit Consumption Strategy Before Rolling Out Agentforce
Learn why a credit consumption strategy is essential before implementing Agentforce in your Salesforce org, and how to avoid unexpected costs from usage-based AI pricing.
Salesforce CPQ Is Phasing Out: Here’s How Lane Four’s Getting Ahead of It
You’ve probably heard the buzz: Salesforce is winding down CPQ. And if your revenue operations are anywhere near Salesforce’s ecosystem, that might’ve caused a little heartburn. No one likes surprises, especially when they involve core parts of your business’s tech stack. We’re not going to act like this caught us off guard though—or that we […]
Lane Four Recognized as One of the 2025 Best Workplaces™ in Canada!
Lane Four has been named one of the 2025 Best Workplaces™ in Canada, a recognition driven by our team’s feedback and our deep commitment to fostering an inclusive, empowering, and people-first culture.
Getting Clear With Your AI Journey: What Agentforce Should Do Starts with Why You Need It
Not sure where to start with Agentforce or how to gauge your team’s AI readiness? Start by breaking down your use cases. A clear, thoughtful approach to planning and implementation will help you build a high-impact roadmap to start leveraging AI.
Structuring Agentforce the Smart Way: New Agent vs. New Topic
Wondering whether to create a new Agent or just add a Topic in Agentforce? This guide breaks down how audience, intent, and system needs should shape your architectural decisions and why getting it right early matters more than you think.
