Navigating Collaboration: A Guide to Successful Partnerships with Consulting Firms

Deciding to partner with a consulting firm is a significant step for any organization. To ensure a successful partnership and mutually beneficial journey, it’s imperative to establish a foundation grounded in communication, genuine needs assessment, relationship building, tackling challenges, and leveraging available resources and methodologies. Like any consulting firm out there, we’re constantly learning from […]

A Few Reasons Why You Should Start Considering PSA for Your Service Business

At Lane Four, we’re always working closely with our clients to ensure we are delivering high quality work. In order to do so, we try our best to prioritize organization and attention to detail.  As proud partners with Certinia, this year, we unlocked the potential of a robust Professional Services Automation (PSA) platform that’s changed […]

Customer Churn and How to Reduce It: RevOps Strategies for Retention in SaaS

Ever wondered why some SaaS companies have customers sticking around like it’s a blockbuster movie sequel while others grapple with a churn rate resembling a poorly received box office premiere? As a growing business in the SaaS landscape, sometimes navigating the waters of customer churn can pose a cinematic challenge for revenue operations (RevOps) leaders […]

The Road to Project Excellence: Strategies for Effective Roadmapping

When it comes to building out projects for business success, roadmaps act as invaluable guides, ensuring the timely, budget-conscious, and high-quality delivery of projects. This rings especially true when the project itself entails the construction and optimization of RevOps systems. Consider, for a moment, attempting to build a house without a solid foundation or baking […]

Key Go-To-Market Metrics That We Think Matter

Revenue Operations (RevOps) plays a critical role in a SaaS company’s go-to-market strategy by aligning sales, marketing, and customer success efforts. As of 2022, the North American SaaS market had already skyrocketed to $138.8 billion in value. With a nearly $20 billion increase in 2023, and an additional $10 billion projected for 2024, staying ahead […]

Raise the Bar: Strategies to Level Up Your Documentation in Salesforce

Have you ever been brought onto a project, only to stumble upon an unfamiliar field, leaving you wondering about its purpose and usage? Or have you been tasked with the challenge of debugging a complex flow, uncertain of where to begin? In the dynamic Salesforce world, it goes without saying that “knowledge is power”, but […]

Lane Four Recognized on the 2023 Best Workplaces in Ontario List

Lane Four is proud to announce that our organization has been named on the 2023 Best Workplaces in Ontario. Lane Four received this honour after a thorough and independent analysis conducted by Great Place to Work®.   The list is based on direct feedback from employees of the hundreds of organizations that were surveyed by Great […]

The Importance of Documentation

Picture this: You’ve treated yourself to some luxurious high-end home furnishings through an online order, and the much-anticipated package finally lands at your doorstep—a meticulously packed cardboard box filled with an assortment of intricately labelled pieces, parts, and accessories, promising the epitome of elegance and comfort. The twist? There’s no assembly manual included. To compound […]