4 Ways to Foster a Client-Centric Culture in Professional Services and Why

In the tech world, the pace of progress can vary widely. Sometimes it feels like things are racing ahead, while other times, the rhythm slows down a notch. But amidst this ebb and flow, there’s a fundamental principle that remains very intact, especially in tech  consulting: the client comes first.  In professional services, it’s the […]

Investing in Yourself: Nurturing Mental Well-Being As A Busy Professional

It’s Mental Health Awareness month and we can all use a reminder of just how important our well-being is…especially when it comes to balancing priorities in a busy professional world. In the tech world for instance, where things move fast and deadlines loom large and let’s face it, sometimes it may feel like the only […]

4 Reasons Why Account Planning Should Be Data-Centric

Unlocking the full potential of account planning can be a challenge for sales leaders striving for sophistication and effectiveness. Could a data-centric approach hold the key to overcoming these hurdles? Here are our top four reasons why account-planning should be data-centric. 1. Your Other Sales Strategies Are Data-Centric You don’t want to let inbound or […]

Continuing Our Journey as a Great Place to Work

Lane Four Earns 2024 Great Place To Work Certification™ Toronto, Ontario—Lane Four is proud to be Certified™ by Great Place To Work® for the 3rd year in a row. The prestigious award is based entirely on what current employees say about their experience working at Lane Four. This year, 93% of employees said it’s a […]

Lane Four, one of the 2024 Best Workplaces™ in Canada!

“The competition to achieve the designation of Best Workplaces in Canada is fierce, with over 900 companies competing. The only way to be recognized is to invest in an exceptional employee experience, and have this focus permeate every part of the organization.” – Nancy Fonseca, Senior VP of Client ServicesGreat Place To Work Canada Lane […]

QA Series: Retesting and Regression Testing…What’s the Difference?

If you’ve been following along, you’ve already dipped your toes into the waters of software testing, from understanding the fundamentals to exploring various testing types. Today, we’re delving deeper into the intricacies of retesting versus regression testing, ensuring software reliability and functionality. So, let’s lay the groundwork by highlighting the key differences between these two […]

Consulting Conversations: The Power of Effective Follow-Ups

Whether you are working in sales or part of a project delivery team, working with others requires effective communication. But you already knew that. The journey from initial contact to closing a deal or deploying a project, however, often involves having to follow-up with prospects, clients, or project stakeholders, and while follow-ups may seem like […]

QA Series: Understanding Testing Types for Functionality and Performance

In this second blog of the QA Testing series, we’re keeping the information flowing as we delve into the essential components of testing types. With this knowledge and understanding, you’ll have greater assurance that systems aren’t merely operational but are functioning flawlessly and at their peak performance. Testing is not a one-size-fits-all approach; it encompasses […]

Kicking Off A New QA Series: Getting Started with Testing!

Whether you’re a seasoned developer, a Quality Assurance (QA) analyst, or a system admin, you understand the critical importance of ensuring that the systems you build are solid, dependable, and free from pesky bugs. And that’s where testing steps onto the stage! To kick off a new Testing blog series, we’re starting with the basics. […]