Continuing Our Journey as a Great Place to Work

Lane Four Earns 2024 Great Place To Work Certification™ Toronto, Ontario—Lane Four is proud to be Certified™ by Great Place To Work® for the 3rd year in a row. The prestigious award is based entirely on what current employees say about their experience working at Lane Four. This year, 93% of employees said it’s a […]

Lane Four, one of the 2024 Best Workplaces™ in Canada!

“The competition to achieve the designation of Best Workplaces in Canada is fierce, with over 900 companies competing. The only way to be recognized is to invest in an exceptional employee experience, and have this focus permeate every part of the organization.” – Nancy Fonseca, Senior VP of Client ServicesGreat Place To Work Canada Lane […]

QA Series: Retesting and Regression Testing…What’s the Difference?

If you’ve been following along, you’ve already dipped your toes into the waters of software testing, from understanding the fundamentals to exploring various testing types. Today, we’re delving deeper into the intricacies of retesting versus regression testing, ensuring software reliability and functionality. So, let’s lay the groundwork by highlighting the key differences between these two […]

Consulting Conversations: The Power of Effective Follow-Ups

Whether you are working in sales or part of a project delivery team, working with others requires effective communication. But you already knew that. The journey from initial contact to closing a deal or deploying a project, however, often involves having to follow-up with prospects, clients, or project stakeholders, and while follow-ups may seem like […]

QA Series: Understanding Testing Types for Functionality and Performance

In this second blog of the QA Testing series, we’re keeping the information flowing as we delve into the essential components of testing types. With this knowledge and understanding, you’ll have greater assurance that systems aren’t merely operational but are functioning flawlessly and at their peak performance. Testing is not a one-size-fits-all approach; it encompasses […]

Kicking Off A New QA Series: Getting Started with Testing!

Whether you’re a seasoned developer, a Quality Assurance (QA) analyst, or a system admin, you understand the critical importance of ensuring that the systems you build are solid, dependable, and free from pesky bugs. And that’s where testing steps onto the stage! To kick off a new Testing blog series, we’re starting with the basics. […]

The 4 Key Responsibilities of an Effective Account in Salesforce

Time to revisit another classic topic and dust off an old gem we first shared quite a while back. We first published this blog back in 2017, and here we are, seven years later, resurfacing it because it remains as relevant and valuable as ever. Account-based marketing (ABM) might seem like yesterday’s news to some, […]

We Went, We Learned, & We’re Ready to Share: Our Takeaways from TrailblazerDX 2024

A conference that offered all the “TO-DOs” and “TO-SEE”s that a Salesforce Developer could ask for? Yep, TrailblazerDX 2024 was the full package and didn’t disappoint, and we had a couple of our own Development team members return this year just to check it out first hand. From deep dives to coding camp, community networking […]

Amplifying Female Voices at Lane Four: Let’s Celebrate International Women’s Day!

While International Women’s Day marks a day to highlight and remind everyone of the necessary reflection, celebration, and empowerment of women, we truly put the effort in at Lane Four to ensure these values span beyond a single day or month. From entry-level to leadership roles, our female team members stand as beacons of representation […]