Behind the Booth: Meet the Lane Four Team at Agentforce World Tour Toronto
Get to know the Lane Four team heading to Agentforce World Tour Toronto, where we’ll be showcasing our expertise, sharing insights, and connecting with industry leaders to drive digital transformation forward.
Service Cloud Voice: Unifying Voice, Digital Channels, and CRM Data in Real-Time
With the digital capabilities of today, customers expect seamless, reliable support more than ever—whether they have a question, need help resolving an issue, or are following up on a previous case. To meet these expectations, businesses need more than just great service; they need the right tools to empower their sales and support teams to […]
Lane Four has been recognized on the 2024 Best Workplaces in Ontario!
Lane Four is proud to announce that our organization has been named on the 2024 Best Workplaces in Ontario List! Lane Four received this honour after a thorough and independent analysis conducted by Great Place to Work®. The list is based on direct feedback from employees of the hundreds of organizations that were surveyed […]
Countdown to Agentforce World Tour 2024: Why Lane Four’s Booth is a Must-Visit!
The excitement is building as we prepare for Agentforce World Tour 2024 to hit Toronto—Salesforce’s newest world tour event that’s already making waves across the industry. The worldwide event kicked off in Europe just over a month ago, with professionals and Trailblazers from across the ecosystem coming together for the first international Agentforce event series, […]
Salesforce Data Cloud Architecture: How It All Works
Data is flowing faster than ever before, and it’s only accelerating. With so much data at our fingertips, companies face a critical challenge: how to unify and leverage this information effectively. Yet, it’s not just about collecting data; it’s about building something meaningful with it, like seamless, personalized customer experiences. That’s where Salesforce Data Cloud […]
Don’t Get Left Behind: Why You Should Transition from Workflow Rules and Process Builder to Salesforce Flow…and Soon!
Alright folks, it’s time to shake things up and make the change. For years, Workflow Rules and Process Builder were the foundation of task automation in Salesforce—and for good reason. They simplified our work, and we proudly championed them to our clients as essential tools, but as with anything in tech, progress is inevitable. And […]
Salesforce Flow Tests: What Are The Limitations?
Explore the key limitations of Salesforce Flow Tests and learn how to improve your automation strategy by navigating common pitfalls. Discover Lane Four and Salesforce’s best practices to enhance testing, maximize Flow performance, and avoid errors in your automations.
Agentforce Has Landed—Let’s Go!
It’s been just over a month since the coveted Dreamforce’24 conference hosted by our friends at Salesforce. That being said, by now we’re sure this isn’t the first blog or article you might have stumbled across buzzing about the long awaited Agentforce. The wait is over, folks! As of today, Agentforce is officially generally available, […]
Lane Four’s CEO Andrew Sinclair Shares Meaningful B2B Sales Insights at Growth Camp 2024
Growth Camp 2024 – The Globe and Mail. Breakout Session – B2B Growth Clinic: How to Source and Secure Long-Term Business Clients. Andrew Sinclair, Founder, Lane Four is joined by Sari Abdo, Co-founder and CEO, hungerhub; Vala Afshar, Chief Digital Evangelist, Salesforce; and Jordan Chittley, Editor, Globe Drive, The Globe and Mail. “There’s no magic […]
