Tech Tune-Up 101: Setting the Stage for A Healthy Tech Stack
Let’s say you’re in the midst of planning your strategic goals for the upcoming year. If your team has been reactive, acquiring various tools on the go to address different issues, it’s a clear sign it’s time for a cleanup. But where to start? Well, we’ve mentioned a couple times how the efficiency of your […]
How Should I Do Lead-to-Account Matching in Salesforce?
When leads are flowing into Salesforce from marketing, lead-to-account-matching is one of the first solutions that an account-based startup will look for. We recommend three different approaches to this solution.
Outreach Announces Last-Touch Attribution
Now you can better track the performance of your sales sequences in Outreach using the new Last-Touch Sequence Attribution feature. Pinpoint and report on the Sales Activities that Generate Revenue.
Why Salesforce is Your Most Valuable ABM Tool
Salesforce and ABM are a natural fit. Understanding the power of Salesforce’s matching rules and flow designer will help you make smarter choices about which tools to add to your stack.
