How a Global B2B Travel Management Company Unified Quoting Post-Acquisition with Revenue Cloud Advanced
A high-growth B2B travel company unified quoting post-acquisition in just 3 months, replacing legacy CPQ and manual pricing with Revenue Cloud Advanced. Learn how Lane Four redesigned the architecture to protect revenue and enable scale.
What an ApexGuru Insights Report Looks Like (and How to Read It)
A practical guide to reading ApexGuru Insights reports and prioritizing the Apex fixes that matter most for performance and scalability.
A Day in the Life of a Revenue Operations Executive at Foursight by Lane Four
A behind-the-scenes look at a day in the life of a Revenue Operations Executive at Foursight, exploring the evolution of RevOps, modern go-to-market challenges, and how alignment, visibility, and foresight drive predictable growth.
7 Things to Know If You’re Preparing for the Salesforce Revenue Cloud Consultant Certification
CPQ knowledge helps with the Revenue Cloud Architect exam, but it is not enough. Learn practical RCA exam insights on flows, settings, APIs, and context.
How a Leading Canadian Fintech Company Eliminated Salesforce Storage Overages and Restored Platform Performance with Data 360
Discover how a leading fintech company restored Salesforce performance and user trust by replacing data overload with an access layer, prioritizing visibility with Data 360 (formerly Data Cloud).
ApexGuru: The Salesforce Code Insight You’re Probably Not Using (But Should Be)
ApexGuru Insights has been helping Salesforce teams cut through noisy code warnings for years. Here’s a reminder of how it highlights what really improves org performance.
How Trust Is Built Across Your Revenue Engine
Trust in RevOps isn’t just about clean dashboards or accurate forecasts. Learn how trust is built (and broken) across people, process, technology, and data inside the revenue engine.
Why Agentforce World Tour Toronto Was a Natural Place to Start 2026
Discover why Lane Four kicked off 2026 at Agentforce World Tour and why it was a perfect opportunity to reintroduce themself as trusted RevOps partners, sharing real AI use cases, client learnings, and what’s next for this year.
AI Maturity and the Impact of Increased Autonomy
Discover how AI can shape your GTM system’s efficiency, scalability, and trust through multi-level AI maturity and learn how leading organizations plan, govern, and grow their AI capabilities with confidence.