Key Insights from Agentforce World Tour Toronto: Essential Lessons for a Successful Agentforce Implementation
Last week, Lane Four had the privilege of attending and sponsoring Salesforce’s Agentforce World Tour Toronto—and what an incredible day it was! From lively conversations and super fun interactions at our booth, to an engaging theater session, the event was filled with opportunities to connect and share plenty of insights. In our session, “Key Lessons […]
When OOTB Falls Short: Lane Four’s Approach to Custom Stripe Integrations
Stripe has established itself as a go-to platform for payment processing; we’ve used it, we’ve implemented it, and we’ve recommended it countless times. Its ability to handle many type of transactions and integrate with various systems makes it an excellent and widely popular choice for many businesses across different industries. However, as with many other […]
Behind the Booth: Meet the Lane Four Team at Agentforce World Tour Toronto
Get to know the Lane Four team heading to Agentforce World Tour Toronto, where we’ll be showcasing our expertise, sharing insights, and connecting with industry leaders to drive digital transformation forward.
Salesforce Data Cloud Architecture: How It All Works
Data is flowing faster than ever before, and it’s only accelerating. With so much data at our fingertips, companies face a critical challenge: how to unify and leverage this information effectively. Yet, it’s not just about collecting data; it’s about building something meaningful with it, like seamless, personalized customer experiences. That’s where Salesforce Data Cloud […]
Agentforce Has Landed—Let’s Go!
It’s been just over a month since the coveted Dreamforce’24 conference hosted by our friends at Salesforce. That being said, by now we’re sure this isn’t the first blog or article you might have stumbled across buzzing about the long awaited Agentforce. The wait is over, folks! As of today, Agentforce is officially generally available, […]
10 Common Salesforce Flow Mistakes Admins Should Avoid
Building Salesforce Flows is a must for every Admin these days, but let’s be honest—nailing it perfectly on the first try? Not always the case. Mistakes are part of the process, and honestly, we believe they’re where some of the best lessons come from. In many realistic cases—trust us, we’ve asked our own team of […]
The Power of Salesforce Einstein: A Highlight of Some Key Features
We took a high-level stance on all things AI recently. It’s here and it’s not going anywhere. More specifically, AI continues to transform the landscape of customer relationship management (CRM), with Salesforce’s Einstein AI stands out as a game-changer in the world of RevOps. At Lane Four, we’ve fully embraced this technology and are excited […]
Building Effective Salesforce Flows: Considerations of Scope, Scale, and Performance
Salesforce Flows are a powerful tool for automating business processes, but building effective Flows requires careful planning and consideration of several factors. In this blog, we’ll discuss key considerations for planning, scope, scalability, and performance to help you create efficient and effective Salesforce Flows. First, Plan How the New Automation Will Work! Before diving into […]
Lane Four’s Director of Delivery Shares 4 Essentials to Project Delivery Excellence
From initial planning to continuous stakeholder engagement, to achieve delivery excellence, it can be helpful for leaders and their teams to implement strategic (and structured) practices that drive alignment, efficiency, and effective communication throughout the project lifecycle. Lane Four’s Director of Delivery, Tatiane Sensini, shares four key essentials that she believes will ensure our projects […]