Building an Architect Mindset From the Beginning
Making the call on a quick fix versus a longterm solution that can scale? Lane Four shows how adopting an architect mindset early keeps Salesforce systems future-ready.
Will Agentforce Be Ready to Replace Sales People By 2026?
Agentforce promises speed and automation, but without strong RevOps it creates chaos. Find out how to make AI work for your sales team.
Lane Four’s POV on GTM Tech Stack Integrations: What Actually Works
Stop letting your GTM tech stack slow you down Lane Four shows which Salesforce integrations actually work and why your team will thank you
Tech Has Culture Too: 5 Signals Revenue Leaders Shouldn’t Ignore When Evaluating a Partner or Building a Team
When technical or RevOps leaders assess a new consulting partner or evaluate internal hires, the first instinct is often to ask about the stack and their expertise. Are they Salesforce-native? What does their tooling look like? How tight is their automation? Can they actually scale a GTM motion without adding more complexity than clarity? It’s […]
Lane Four Celebrates Another Year on Canada’s Top Growing Companies Ranking for 2025
Lane Four places No, #113 on The Globe and Mail’s seventh annual ranking of Canada’s Top Growing Companies and #139 in Consulting
5 Reasons Structured Change Management Drives Salesforce Success
New technology doesn’t always fail because of the product and features. See 5 reasons change management best practices drives Salesforce ROI, user adoption, and reporting accuracy.
How to Clean Up Tech Debt the Smart Way
Cleaning up tech debt doesn’t have to be chaos. Here’s how to start untangling your RevOps stack without killing team momentum.
Tech Debt in RevOps: What It Really Looks Like (And Why It’s Costing You)
Is your tech stack slowing you down? Learn what RevOps tech debt really is, how it hurts growth, and why cleaning it up early makes all the difference.
Who Owns What? Untangling Org Structure After M&A
You’ve merged logos, but what about your sales and marketing teams, customer success reps, and the RevOps folks caught in the middle?