The Bigger Picture: Using Purpose-Driven Experiences to Build High-Performing Teams

Boost RevOps performance with purpose-driven internal initiatives. Strengthen cross-functional alignment, team engagement, and operational execution for predictable operational outcomes.
Slackbot AI and the Future of Context-Driven Execution

Slackbot AI is evolving into a context powered layer for revenue operations. Learn how teams can reduce friction, preserve decision context, and move work forward directly inside Slack.
Why Yesterday Was the Perfect Time to Double Down on RevOps Discipline

Why now is the time to reinforce RevOps discipline. Learn how hidden friction erodes pipeline performance and how revenue leaders can restore visibility, speed, and scale.
What Forward-Thinking Admins Are Prioritizing in 2026 (In Our Opinion)

In 2026, Salesforce admins are strategic operators, not just builders. Learn which skills leaders value most, from AI literacy and technical depth to communication and business impact.
Agentforce World Tour: See How Intelligent Agents Can Work for You

Lane Four’s returning to Agentforce World Tour Toronto 2026 and the team’s ready to chat! Discover how multi-level intelligent agents can support your revenue operations.
Agentforce Vibes: A New Layer of Intelligence for Salesforce Development

Discover how Agentforce Vibes accelerates Salesforce development, surfaces ambiguity, and helps teams focus on strategic decisions with confidence.
A Day in the Life: Director of Delivery at Lane Four

Step inside a day in the life of Lane Four’s Director of Delivery and see how our team combines strategic planning, hands-on expertise, and client-first collaboration to deliver thoughtful, impactful solutions.
The Salesforce and RevOps Stories of 2025 and What They Mean for 2026

Discover the biggest Salesforce and RevOps shifts of 2025 and what revenue leaders must do in 2026 to scale with confidence, clarity, and control.
Chrome Extensions to Give You That Extra Daily Boost in Salesforce

Discover the Chrome extensions our Salesforce experts actually use to work faster, cut everyday errors, and boost trust in your data and deployments.