Lead Routing

Get the right leads to the right reps every time with Lane Four's powerful lead routing engine

Easily manage your leads with customizable routing

Make routing decisions based on any field

Set criteria for automated lead merging and conversion

Reveal Hidden Relationships In Your Data

Lane Four’s lead-to-account matching functionality creates a profile for your lead. Any matched accounts, potential duplicates, and related leads are logged in the Match View, and are used to inform intelligent routing decisions.

Build a Custom Routing Flow

Using Salesforce’s native Flow Builder, Lane Four allows you to easily build complex routing flows based on your company’s needs.

Configure Advanced Routing Actions

Need to route more than just leads? Lane Four allows you to route contacts, opportunities, tasks, events, and custom objects using our round robin framework.

Book a Demo

Learn how Lane Four's lead routing functions can work for your business

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