Highroad Turns Ops
into Revenue Heroes
Maximize revenue generating activity at scale with lead-to-account matching, advanced routing, and SLAs in Salesforce.
Highroad Unlocks Salesforce So You Can Unlock Revenue
Get Salesforce working smarter, so you’ll never miss a revenue opportunity.
Is your sales data too vast, complex, and unstructured for your processes to be efficient? With Lane Four Highroad, you can finally automate the decisions and actions required to maximize revenue generating activity at scale. Built specifically to meet the demands of high-growth companies, Highroad provides the operational engine you need to manage high-volume inbound, account-based strategies, and complex territories effectively.
Match View: Identify and manage matched accounts, duplicates, and related leads at a glance
Merge Duplicates: Keep your data clean in real-time, upload lead lists seamlessly, and give your team the context they need
Match, Convert, & Create Records: Automatically match leads to existing accounts, create new accounts, and convert leads to contacts without even looking at Salesforce
Without lead-to-account matching, sales teams run the risk of actioning leads with zero context, resulting in missed (or worse, blown) opportunities.
Matching is also the operational foundation for account-based strategies, providing the connections and account visibility required to execute them effectively.
Get your Salesforce records to the right people with the right context, so they have what they need to take action.
High-Growth Companies Rely on Lane Four to Scale GTM Processes in Salesforce
Salesforce & RevOps Experts
of High-Growth Companies
In Funding raised by Lane Four clients
Get Into the Revenue Hero's Toolbox
Level up your knowledge with the latest revenue ops resources.