Highroad Turns Ops
into Revenue Heroes

Maximize revenue generating activity at scale with lead-to-account matching, advanced routing, and SLAs in Salesforce.

Highroad Unlocks Salesforce So You Can Unlock Revenue

Get Salesforce working smarter, so you’ll never miss a revenue opportunity.

Is your sales data too vast, complex, and unstructured for your processes to be efficient? With Lane Four Highroad, you can finally automate the decisions and actions required to maximize revenue generating activity at scale. Built specifically to meet the demands of high-growth companies, Highroad provides the operational engine you need to manage high-volume inbound, account-based strategies, and complex territories effectively.

Key Capabilities

Match View: Identify and manage matched accounts, duplicates, and related leads at a glance

Merge Duplicates: Keep your data clean in real-time, upload lead lists seamlessly, and give your team the context they need

Match, Convert, & Create Records: Automatically match leads to existing accounts, create new accounts, and convert leads to contacts without even looking at Salesforce

Without lead-to-account matching, sales teams run the risk of actioning leads with zero context, resulting in missed (or worse, blown) opportunities.

Matching is also the operational foundation for account-based strategies, providing the connections and account visibility required to execute them effectively.

Get your Salesforce records to the right people with the right context, so they have what they need to take action.

“Lane Four automatically matches all of our incoming leads to current accounts, and has allowed us to scale lead assignments painlessly.”

Mike Hooker

Salesforce Administrator
BizLibrary

Key Capabilities

Account-Based & High-Volume Routing: Make sure the right people get the right records based on your unique go-to-market strategies

Rule Actions: Trigger automation from directly within your rules: send a Slack or email notification to the owner, add the record to an Outreach sequence, or activate an SLA

Region-Only Rules: Build your territories into Salesforce with region-specific rules and actions

Round Robins: Assign records via round robin alone, or layer round robins onto your territory structure for fair and logical distribution

Whether you’re dealing with high-volume inbound, account-based strategies, or complex territories, Highroad transforms your routing decisions into orderly, automated actions in Salesforce.

Expand your territory management possibilities with the ability to route any Salesforce object and easily build round robins into your model.

Plus, make sure records always go to someone who can work them by assigning records based on user presence and availability.

“Lane Four is like the Swiss Army knife of lead routing. It became a no-brainer once we realized how many use cases Lane Four could quickly solve.”

Ryan Zoltek

Revenue Ops Lead
Onfleet

Key Capabilities

Get Faster Lead Response Times: Automatically send Slack notifications, bell alerts, or email reminders to slow reps (or their managers)

Re-Assign Neglected Records: Automatically reassign any neglected record to a new rep, queue, or round robin

Get a Birds-Eye View of Rep Activity: Out-of-the-box reports let you easily view the data you need to hold individual reps accountable, improve team performance, and make staffing decisions

Use SLAs to gain insight on — and control over — what happens after Salesforce records are assigned.

SLAs do more than just align marketing and sales. In Highroad, they also let you measure and monitor lead response times, automate actions on waiting leads, and gain a clear view of team performance inside Salesforce.

Plus, get an accurate read on your average response times by basing SLAs on rep business hours and online status.