Highroad Turns Ops
into Revenue Heroes

Maximize revenue generating activity at scale with lead-to-account matching, advanced routing, and SLAs in Salesforce.

Highroad Unlocks Salesforce So You Can Unlock Revenue

Get Salesforce working smarter, so you’ll never miss a revenue opportunity.

Is your sales data too vast, complex, and unstructured for your processes to be efficient? With Lane Four Highroad, you can finally automate the decisions and actions required to maximize revenue generating activity at scale. Built specifically to meet the demands of high-growth companies, Highroad provides the operational engine you need to manage high-volume inbound, account-based strategies, and complex territories effectively.

Key Capabilities

Match View: Identify and manage matched accounts, duplicates, and related leads at a glance

Merge Duplicates: Keep your data clean in real-time, upload lead lists seamlessly, and give your team the context they need

Match, Convert, & Create Records: Automatically match leads to existing accounts, create new accounts, and convert leads to contacts without even looking at Salesforce

Without lead-to-account matching, sales teams run the risk of actioning leads with zero context, resulting in missed (or worse, blown) opportunities. 

Matching is also the operational foundation for account-based strategies, providing the connections and account visibility required to execute them effectively.

Get your Salesforce records to the right people with the right context, so they have what they need to take action.

mike hooker
“Lane Four automatically matches all of our incoming leads to current accounts, and has allowed us to scale lead assignments painlessly.”
Mike Hooker
Salesforce Administrator

High-Growth Companies Rely on Lane Four to Scale GTM Processes in Salesforce


Salesforce & RevOps Experts


of High-Growth Companies


In Funding raised by Lane Four clients

Get Into the Revenue Hero's Toolbox

Level up your knowledge with the latest revenue ops resources.

Tips, Tools, & Ideas For Ops

Speed to Lead: 3 Problems Slowing Sales Down (And How to Solve Them)
4 Ways Matching & Routing Unlocks Territory Planning
Why is Lead Routing Critical for Account-Based Strategies?

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