Lead routing software for revenue teams that need more from Salesforce

Automatically assign Salesforce leads to the right reps with custom lead routing rules. Make Salesforce work for you, not the other way around.

Say goodbye to assigning leads manually 👋

Trusted by high growth revenue teams

Advanced lead routing that scales with you

round robin rules

Assign leads and opportunities with speed and accuracy

Automatically assign Salesforce leads, accounts, and opportunities using custom rules and round robins that work with your existing sales process.

Custom lead routing for every business case

Create custom rules that can deduplicate, match, qualify, and auto-convert leads the way you want.

  • Route leads from prospect accounts to the right SDR
  • Route multiple leads from the same company to just one sales rep
  • Route leads from open opportunities to the existing AE
  • Route leads from existing customers to their Account Manager or CSR
  • Plus more…

Never miss another opportunity

Stop leads from slipping through the cracks with notifications and SLA tracking.

Alert reps through email, Salesforce Tasks, and Slack. SLAs track speed to lead, keep reps motivated, and help managers measure performance.


Say goodbye to disputed leads

Advanced territory management and smarter round robins. Leads are always distributed fairly to your sales teams based on your preferences.

Easy to implement and manage

No more waiting on Salesforce admins to make changes. Sales leaders can quickly set up and manage their team’s lead routing rules.

Speak with a Certified Salesforce Expert

Hands-on implementation and support to help your team win

marissa_white (1)
We have been really blown away by Lane Four. Setting up lead routing is SUPER simple and we were able to set up in minutes. The attention after purchase has been amazing - they really want us to succed.
Marissa White
Director of Revenue Operations
ryan_zoltek (1)
Lane Four is like the Swiss Army knife of lead routing. It became a no-brainer once we realized how many use cases Lane Four could quickly solve.
Ryan Zoltek
Revenue Ops Lead

Connect with your existing tools

The world's fastest-growing companies are upgrading to smarter lead routing

Ready to join them?