Business Development Representative

About Lane Four

Lane Four is growing! We hope you will consider joining our amazing team of heroes!
We offer exciting paths, flexible work arrangements, professional development, and competitive total rewards. 
Who We Are
The cornerstones of our Company Culture are:
  • Be Real
  • Be Human
  • Be Curious
  • Own It and Do Good Work
What We Believe
The following principles guide our decision making and every move:
  • Empowerment
  • Mentorship
  • Accountability
  • Authenticity
How We Have Helped

We are known for delivery solutions that allow for high-growth SaaS companies to optimize critical sales operations processes at scale through our Salesforce consulting services, and our lead–to–account matching and routing tools.

We continue to build our list of clients while also expanding our own consultant, developer, and go-to-market teams.

We are pleased to share that we have placed #222 on the 2020 Report on the Business ranking of Canada’s Top Growing Companies. 

We are also certified by Great Place to Work® Canada and were recognized as one of the Best Workplaces in Technology for 2022!

The Opportunity

Lane Four is looking for highly motivated sales professionals to join our growing Toronto-based team. The Business Development Rep is a self-starter, with proven success in outbound prospecting and business acumen. This role is instrumental in driving new business for our native Salesforce application and will be responsible for generating new business pipeline for account executives. Our BDRs have access to a robust tech stack to help find new opportunities with high-growth SaaS companies across Canada and the United States (ability to sell to international markets, such as AU).


  • Work directly with Account Executives and Directors to strategize and drive pipeline through personalized outreach to multiple stakeholders within our key prospect & customer accounts
  • Achieve or exceed assigned quotas and KPI metrics
  • Develop new business through prospecting through calling, e-mailing and social channels
  • Book net new meetings on a weekly basis
  • Maintain active engagement with new and existing leads through creative follow-up communications
  • Create and prioritize strategic target account lists within ICP (ideal customer profile) adding to your prospecting pipeline daily
  • Support inbound and outbound activities for Lane Four
  • Work with the team to build and develop new outbound strategies and effectively communicate Lane Four’s value proposition
  • Qualify and develop contacts at prospect accounts
  • Stay up to date on companies in our target markets, and emerging business news in our industry
  • Manage data related to inbound and outbound activities using, LeadIQ, LinkedIn Sales Navigator and


What you’ll bring:

  • Previous sales/business development or SaaS/pro serve sales experience is an asset
  • Track record of overachieving KPIs or quotas
  • Experience using sales enablement tools: Salesforce CRM, Outreach, Sales Navigator
  • Familiarity with SFDC ecosystem is an asset
  • Proven ability to leverage phone, email, and social channels for prospecting
  • Excellent interpersonal skills, ability to understand customer needs and demonstrate how the Lane Four product can solve their needs
  • Exceptional communication skills – both verbal and written
  • Emotional intelligence
  • Positive and determined, able to work independently as well as with a team to reach goals
  • Goal-oriented, driven to learn, and ability to work independently in a remote environment when needed


What we offer:

  • Opportunity to make an impact at a growing company
  • Sales career advancement opportunities within a new department
  • Flexible work environment
  • Autonomy to be creative in your approach and influence the future of the sales organization
  • Competitive compensation
  • Growing an expanding category with increased demand in the market
  • Potential to manage a $1m+ book of business
  • Being a founding member of the sales team
  • A strong and diverse customer base of exciting SaaS companies
  • Health spending account benefits
  • RRSP program

Does this sound like you?

Please send your application to