Marketing Specialist
About Lane Four
Lane Four is growing! We hope you will consider joining our amazing team of heroes!
We offer exciting paths, flexible work arrangements, professional development, and competitive total rewards.
Who We Are
The cornerstones of our Company Culture are:
- Be Real
- Be Human
- Be Curious
- Own It and Do Good Work
What We Believe
The following principles guide our decision making and every move:
- Empowerment
- Mentorship
- Accountability
- Authenticity
How We Have Helped
We are known for delivery solutions that allow for high-growth SaaS companies to optimize critical sales operations processes at scale through our Salesforce consulting services, and our lead–to–account matching and routing tools.
We continue to build our list of clients while also expanding our own consultant, developer, and go-to-market teams.
We are pleased to share that we have placed #222 on the 2020 Report on the Business ranking of Canada’s Top Growing Companies.
We are also certified by Great Place to Work® Canada and were recognized as one of the Best Workplaces in Technology for 2022!
The Opportunity
Lane Four is looking for highly motivated Marketing Specialist to join our growing Toronto–based team of heroes.
Responsibilities:
- Lead and execute on the SEM strategy to drive conversions for new customer acquisition, working in collaboration with the Growth Marketing Manager
- Track, report on and analyze success metrics and KPIs for ad platforms, such as clicks, impressions, CTR, conversion rates, conversions, quality score
- Track, report on and analyze success metrics and KPIs for the company, such as leads, opportunities, customers, revenue and ROI
- Manage and forecast campaign budgets and expenses
- Continuously provide opportunities for growth in paid search, whether that be through Search, Display or YouTube advertising and provide associated forecast metrics
- Optimize ad text and landing pages for improved conversion rates for Search strategies
- Perform ongoing paid keyword discovery, expansion and optimization
- Continuously research competitor strategies
- Stay up-to-date with current trends related to SEM
What you’ll bring:
- 2+ years paid search marketing experience; B2B SaaS startup experience preferred
- Well-versed in understanding the full scope of search marketing and where it fits in the customer life cycle
- Proven success managing PPC campaigns. Success KPIs include leads, CTR, conversion rates, revenue, customers and ROI
- Strong analytical skills—comes to the table with suggestions to optimize, grow and test
- Experience generating stellar SEM reports for performance and tracking
- Highly collaborative, flexible, and able to juggle priorities and switch gears quickly
- Proficient in the following areas:
- Google Ads (Search, Display, and YouTube)
- Bing
- Familiarity with A/B testing, conversion rate optimization, multivariate testing
- Tools: Google Analytics, Keyword Research Tools such as SEMRush, or SpyFu, Google Trends,
- Experience with the following considered an asset:
- LinkedIn Advertising
- Facebook/Instagram Advertising
- Landing page optimization tools, such as Unbounce
What we offer:
- A small but mighty team of people who get along and help each other succeed
- Flexible work environment—remote and/or in-person at our office located in downtown Toronto
- Relationship-driven company with a strong and diverse customer base
- Ongoing support of learning initiatives and professional development activities
- Competitive Total Rewards package
Does this sound like you?
Please send your application to careers@lanefour.com.
