Growth Marketer

About Lane Four

Since being named one of the fastest growing companies in Canada by Report on Business, Lane Four has continued to build its impressive list of clients while expanding our own consulting and go-to-market teams. Whether through Lane Four Consulting‘s Salesforce consulting services or Lane Four Highroad‘s matching and routing features, we’re known for delivering solutions that allow high-growth SaaS companies to optimize critical sales operations processes at scale. In 2021, Lane Four is helping clients navigate a post-COVID-19 environment in which automation is even more critical for maintaining revenue growth.

Lane Four Highroad is a fast-growing, B2B SaaS product in the emerging lead-to-account matching and routing software category. It empowers users to automate key workflows to maximize revenue generating activity at scale. Built specifically to meet the demands of high-growth companies, Lane Four Highroad provides the operational engine our customers need to manage high-volume inbound, account-based strategies, and complex sales territories effectively.

We’re known as one of the top 4 specialized vendors in our category, and we’re regularly awarded G2’s High Performer, Best Support, and Highest Adoption badges in our niche software category.

Lane Four boasts a tight-knit team of dedicated and hard working people with a good sense of humor. Achieving results for our customers is what drives us, and it’s what makes us proud to call some very cool companies our customers. We move quickly, learn always, and our fridge is always stocked with LaCroix.

The Opportunity

We’re looking for an experienced Growth Marketer to join our team. In this newly created role, you will be responsible for managing and building out our digital channels including email, social, PPC, SEO and more. The ideal candidate will have solid experience developing, implementing, measuring, and optimizing digital marketing strategies across the customer journey. This is an exciting opportunity to make your mark on a growing tech company, and be a crucial part of a collaborative, creative, and friendly go-to-market team.

Responsibilities:

  • Lead the digital marketing strategy to drive conversion new customer acquisition
  • Manage all digital marketing channels including email, social, PPC, SEO, conversational marketing, and more
  • Develop systems and processes around list segmentation and management in Salesforce/Hubspot
  • Develop and implement multi-channel demand generation and customer acquisition campaigns
  • Define and execute strategy to optimize and grow website conversions
  • Develop and manage reports and dashboards to track and drive digital ROI and KPIs
  • Build and manage digital marketing budget aligned with Lane Four Highroad’s strategic goals
  • Work collaboratively across marketing, ops and sales teams to ensure all marketing programs, CRM efforts and content are supported by digital media efforts
  • Manage one direct report

What you’ll bring:

  • 3-5 years growth marketing experience; B2B SaaS startup experience preferred
  • Highly collaborative, flexible, and able to juggle priorities and switch gears quickly
  • Proficient in the following areas:
    • Email marketing
    • SEO/SEM/PPC
    • Google Ads
    • Social advertising (LinkedIn)
    • Tools: Salesforce, Hubspot, Wordpress (Elementor), SEMrush, and other martech tools

What we offer:

  • Competitive total rewards package
    • Salary
    • 5% RRSP Match program
    • Health Spending Account
  • Flexible work environment: ability to work remotely or in our downtown Toronto office
  • Ongoing professional development opportunities
  • Equipment required to work effectively from home (laptop, monitor, etc.)

Lane Four is an equal opportunity employer.

Does this sound like you?

Please send your application to careers@lanefour.com.