Growth Marketer

About Lane Four

Lane Four is growing! We hope you will consider joining our amazing team of heroes!
 
We offer exciting paths, flexible work arrangements, professional development, and competitive total rewards. 
 
Who We Are
The cornerstones of our Company Culture are:
  • Be Real
  • Be Human
  • Be Curious
  • Own It and Do Good Work
 
What We Believe
The following principles guide our decision making and every move:
  • Empowerment
  • Mentorship
  • Accountability
  • Authenticity
 
How We Have Helped

We are known for delivery solutions that allow for high-growth SaaS companies to optimize critical sales operations processes at scale through our Salesforce consulting services, and our lead–to–account matching and routing tools.

We continue to build our list of clients while also expanding our own consultant, developer, and go-to-market teams.

We are pleased to share that we have placed #222 on the 2020 Report on the Business ranking of Canada’s Top Growing Companies. 

We are also certified by Great Place to Work® Canada!

The Opportunity

We’re looking for an experienced Growth Marketer to join our team. In this newly created role, you will be responsible for managing and building out our digital channels including email, social, PPC, SEO and more. The ideal candidate will have solid experience developing, implementing, measuring, and optimizing digital marketing strategies across the customer journey. This is an exciting opportunity to make your mark on a growing tech company, and be a crucial part of a collaborative, creative, and friendly go-to-market team.

Responsibilities:

  • Lead the digital marketing strategy to drive conversion for new customer acquisition
  • Manage all digital marketing channels including email, social, PPC, SEO, conversational marketing, and more
  • Develop systems and processes around list segmentation and management in Salesforce/Hubspot
  • Develop and implement multi-channel demand generation and customer acquisition campaigns
  • Define and execute strategy to optimize and grow website conversions
  • Develop and manage reports and dashboards to track and drive digital ROI and KPIs
  • Build and manage digital marketing budget aligned with Lane Four Highroad’s strategic goals
  • Work collaboratively across marketing, ops and sales teams to ensure all marketing programs, CRM efforts and content are supported by digital media efforts
  • Manage one direct report

What you’ll bring:

  • 3-5 years growth marketing experience; B2B SaaS startup experience preferred
  • Highly collaborative, flexible, and able to juggle priorities and switch gears quickly
  • Proficient in the following areas:
    • Email marketing
    • SEO/SEM/PPC
    • Google Ads
    • Social advertising (LinkedIn)
    • Tools: Salesforce, Hubspot, Wordpress (Elementor), SEMrush, and other martech tools

What we offer:

  • Competitive total rewards package
    • Salary
    • 5% RRSP Match program
    • Health Spending Account
  • Flexible work environment: ability to work remotely or in our downtown Toronto office
  • Ongoing professional development opportunities
  • Equipment required to work effectively from home (laptop, monitor, etc.)

Lane Four is an equal opportunity employer.

Does this sound like you?

Please send your application to careers@lanefour.com.